Comm 3700 Homework 3
In segment one the gang members tell Conquergood about members of the gang and their
stories about how they interact within the gang and what happened to them if they died. In
segment two they explain what the colors of Latin King
Conceptualization (Traditional model of science)
a. Theory generalization that stipulates an explanatory relationship between two or more
a. Concepts (the building blocks of theory, not concrete, represent some phenomenon)
Communication in the Family
What is a family? Identify each other as family and have shared history.
A family is a system. Interdependent, influenced by the environment, collective personality and identity.
Can be divided into different subsy
Research Design is about finding a strategy to go about researching this concept & variables you are
2 Major Aspects
1. You need to specify what you need to find out
a. Ask 3 questions (not tested on what the questions are) [ what should we
Things to do when operationalizing a concept
1. How to measure your concept and what to measure
2. The range of variation to consider
3. Levels of measurement
a. Nominal categorization/exhaustive/mutually exclusive
b. Ordinal One answer is higher than ano
The sample refers to non-probability sampling. Kyles population looks to be all
individuals, which is not very narrow. If he only stops people walking to school, he will
limit his sample in terms of age and socioeconomic status (usuall
Jan. 14: Conceptualization
Traditional Model of Science: 3 Main Elements
Conceptualization rules for conceptualization
a. Theory: a generalization that stipulates an explanatory relationship
btw two or more communication variables; A cause
For the most part, Abigails methods are ethical, especially her implementation of the experiment.
Keeping the survey anonymous was a necessary step for a somewhat touchy subject in a firefighters
readiness. However, her reporting of findings wa
While trait anger focuses on ones reaction to goals not being met, assertiveness can often be paired
with trait anger to draw attention to the style in which the anger is conveyed. On a more broad scale,
assertiveness, along with degrees of aggressiveness
Design a pre-test/ post-test control group design and a post-test only control
group design to test a hypothesis about the efficacy of these strategies.
In the pretest it would only measure the dependent variable among
Comm 3700 Chapter 3 Notes
Ethical Issues in Social Research
The scientific goal of generalizability is threatened if experimental subjects or survey
respondents are all the kinds of people who willingly participate in such things.
No Harm to
Comm 3700 Final Notes
Movie: The Heart Broken in Half
I. True Experimental Research
A. Primary: contrasted to secondary research because we have manipulation in an
B. Manipulation: in the form that the researcher has in control in the proces
Comm 3700 3-17 Notes
Qualitative Field Research
To gain an in-depth knowledge of an aspect of culture that you would not otherwise gain
through other methods (like surveys)
Ethnography very detailed & acc
Research Ethics & Participant Rights
Ethics determined by society and your acquaintances, associated with morality, matters of right and
Ethical Issues in social science research Voluntary participation, no harm to participants, Anonymi
Random number generator
Quota sampling method
Most efficient: quotamatrix of most relevant characteristics
Overall description of experimental and control groups should be the
Three types of E
Comm 3700 1/10/13
Questions in life
Whats the purpose in life?
Where are we from?
What are your values?
Why something happened?
What will I do?
How does this thing happened?
Where do I belong?
Three big questions in life
1. What is the world like?
Conceptual and operational Definitions Theoretical Empirical Abstract Concrete What is the concept? How is the concept observed? - Conceptual definition Operational definition Operationalization enables us to measure the concept in the real world! Measure
Hypotheses A. Tentative "answers" to research questions o H1: Increases in speed preparation time will be associated with increased levels of speaking confidence B. Why are hypotheses important? Allows you to test your theory against data and see how well
Victoria Shiman Homework 1 1/22/13 COMM 3700
1. As physical attractiveness increases, the amount of jealousy experienced by a relational partner increases (Bush, Bush, & Jennings, 1988).
A. In this hypothesis, jealousy is the independent variable and attr
Research Reports and Research Questions The search for Research: Types of Research Reports A. Primary Research Reports- article or chapter is being reported by the people who actually did the research o Scholarly Articles- published in a peer reviewed jou
Range of variation: do you study some or all of it?
Ex. Liking for Florida gators scale
o 1-5 (5 a lot of liking 1 a little liking) some people might actually hate
them, leaving out possibilities some people might not like the
Maggie Pelli Qualitative Data Assignment Major Speech Categories: 1. Clothing - Students dress in red and black to show their dedication to the bulldogs. Girls dress up nicely, wearing red and black dresses, boots, nice tops etc. Boys usually wear t-shirt
A. H1: Direct intervention between parent and child will stop underage drinking.
Indirect intervention between parent and child will stop underage drinking.
The independent variables in the hypotheses stated above are direct an
COMM 3700 introduction to Empirical Research in Communication
Do the data match the assumptions?
o Common sense vs. science
Moving from subjective logic to objective logic
o Reflects the science of knowing
o This idea about how we make knowl
Sampling: Where do we get our participants?
*EXAM: 10/6 MULTIPLE CHOICES AND 10/8 SHORT ANSWERS, MOSTLY
Two methods of sampling:
Samples are not selected using random sampling
Topics of Experiments
Experimental Research Designs
Limited, well-defined concepts and propositions
Explanatory research (how and why things are related)
Establish time order
The Classical Experiment
Conceptualizing Communication Variables 1/15/12
Relationships between variables
1. Association- if changes in variables, if they happen at the same time with changes
in quality then there is association between the two variables, to be correlated,