Digital Marketing and Measurement Model
By Avinash Kaushik
Step one is to force us to identify the business objectives upfront
and set the broadest parameters for the work we are doing. Sr.
Executives play a key role in this step.
Step two is to identify
NMIX Midterm Review
Monday, October 3, 2016
What is New Media?
Term introduced in early 1900s
Took off in the '80s
Peaked in 2000s
Media - One of the means or channels of general
communication, information, or entertainment in
society, as new
UGA AT OXFORD SUMMER 2015
Sunday, July 5
SUMMER PROGRAM BEGINS
08.45: Group flight arrives at LHR
09.30: Three coaches to collect group flight students at LHR for travel to Oxford
NMIX 2020 8/16
Reading assignments 3 & 4
Business cards due 8/26
o Way of organizing knowledge
o Building a new type of reality/ creates reality
o Distinction between science and technology
Device knowledge practice
Device doesnt come first
Quiz articles posted on delicious page
Television is really moving pictures (illusion of movement)(persistence of vision)
Ex: red square
POV (persistence of vision)
Exploited by toys and photographs
- Photos of horses in rapid
Print changed the way the world operated.
Dr. Benjamin Spock
- Parenting approach flawed
- Baby and Childcare
o Prefaced the baby boom
o Pocketbooks approached him to make the book
Doesnt have to be good sell for 25 cents
NSF drops acceptable use companies moved onto the Internet.
IPO: Initial Public Offer
Rob Glasser: RealAudio
o Created a buffer; playing and downloading at same time
How Internet works
Network of networks collection of computers
What is the Interet?
Web, email, FTP, VoIP
Voice, fax, credit card, internet
What is Web?
Client/server network 100% of computer 10% of time
Vs. Time Sharing
Weight of the Nation
sleep apnea, diabetes, other diseases
We eat what is most profitable, not what is healthy. The cheap tastes good.
They take the stance that the govnt. must intervene to help, this can't be solved collect ively.
Intellectual History of the Internet
1866 Morse- telegram.
1940 Computer phone connection, electrical current representation
Sputnik sends message back.
ARPA Advances Research Projects Agency
Joseph Licklider headed ARPA. He wanted something like the inte
I made this document 1.5 because the other had saving issues. So THIS IS
STILL FOR THE FIRST TEST.
Friday September 7, 2012
Largest company in history by stock market valuation
Apple Computers: Steve Wozniak and Steve Jobs. Homebrew C
Technology vs. Science
Enlarging knowledge of the world
Investigates reality that is given
The goal is understanding
According to our own designs
Acting out theories
Thoughts made into
Terrible Times Lecture
New Media is always present during catastrophes and shapes our understanding of events, technologies,
Wireless radio telegraphs were a new technology developed by David Sarnoff and the
WWAN cellular network
WLAN WiFi and WiMax
Synergy summation of the energies of various parts
MMv Mobile Media Ventures
Charles Babbage planned early mechanical computer but never built
Ferroxcube iron compound either charged positively or n
Marketing Bullet Points
Music Sales = 36% of Apples Revenue
Ringtone Sales dropped off significantly in 2008
Apple is focusing on replacing the ringtone market with Music apps
The mobile adoptions of Pandora, Spotify, and Rhapsody have been very popular
Optical Disk Drive (ODD) Nintendo Wii disk drive, 6 times faster than a DVD drive
Lenox first open source software
Net-neutrality FCC rule that internet sites cannot be given faster speeds because they pay more money
Willy Higinbotham 1958 first video gam