QUESTIONS 1-4: A shoe company with stores in several locations decides to start offering shoes for
sale online. However, online sales have been sluggish, so management decides to investigate whether
potential customers are hesitant about buying an item of

QUESTIONS 1-4: An online retailer was interested in the percentage of customers who use
expedited shipping during the month of December. A sample of randomly chosen orders during
December 2009 showed a 95% confidence interval for the proportion of orders

MSIT 3000
Section 2.1 What Are Data?
Data values or observations are
information collected regarding
some subject.
Data can be numbers, names, etc.,
and tells us the Who and What.
Data are useless without their
context.
Data are often organized into a
dat

MSIT 3000
Chapter 7: Randomness and Probability
There are two main ideas we need to
understand well before moving on to
inference
random
chance
Probability allows us to make the jump
from simply describing a sample to
drawing conclusions, or inferences,

KEEP THREE DECIMAL PLACES ON ALL CALCULATIONS ON EVERY QUESTION
QUESTIONS 1-4: From a survey of 250 randomly selected coworkers, the company you work
for finds that 155 would like the company to provide on-site day care. A 95% confidence
interval was calc

MSIT 3000
Chapter 12 Comparing Two Groups
Do customers spend more using their credit
card if they are given an incentive such as
double miles or double coupons toward
flights, hotel stays, or store purchases?
To answer questions such as this, credit card

MSIT 3000
Chapter 1 Statistics and Variation
So, What Is Statistics?
Statistics is a way of reasoning, along with a
collection of tools and methods, designed to
help us understand the world.
Statistics is the scientific discipline which
consists of
formu

11/27/11
The #1 Thing to Remember
News is a business.
Media
The media as we know it developed as
private business, with no interference from
government.
The profit motive is important.
Chapter 14
Selecting the News
News organizations commonly use three

11/10/11
FINAL EXAM
December 9th 8-11 (9:05 class)
December 12th 12-3 (11:15 class)
Do not miss this date and time.
Twice as long as a regular exam:
PUBLIC OPINION
CHAPTER 10
CURRENT EVENTS
How much will scandal hurt Cain?
This depends greatly on

11/15/11
FINAL EXAM
December 9th 8-11 (9:05 class)
December 12th 12-3 (11:15 class)
Do not miss this date and time.
Twice as long as a regular exam:
CIVIL RIGHTS AND
CIVIL LIBERTIES
CHAPTERS 4 & 5
WHATS THE DIFFERENCE?
Civil rights are:
Those prot

10/23/11
Parties Overview
Political
Parties
Why do we have
par4es?
What are par4es for?
Where do we see party
inuence?
Evolu4on of the party
system.
Chapter 12
Nature of Parties
Poli4cal Par4es contribute

MSIT 3000
Chapter 3 Surveys and Sampling
Three Ways to Gather Data
1. Conduct an experiment
2. Take a sample, often using a survey
3. Take a census.
Typically, researchers dont have the ability
to question everyone, but they dont want
their conclusions to

MSIT 3000
Section 4.1: The Three Rules of Data Analysis
Rule 1: Make a picture
Rule 2: Make a picture
Rule 3: Make a picture
Pictures
reveal things that cant be seen in a table of numbers.
show important features and patterns in the data.
provide an exce

MSIT 3000
Chapter 5 Displaying and Describing Quantitative Data
The Distribution of a Variable
To describe a variable, include all of the following:
Shape
Center
Spread or variation
MSIT 3000
Section 5.1 Displaying Distributions
SHAPE:
To determine the

MSIT 3000
8.1 Expected Value of a Random Variable
A variable whose value is based on the outcome
of a random event is called a random variable.
If we can list all possible outcomes, the random
variable is called a discrete random variable.
If a random var

MSIT 3000 Test 1 Topics for Review
Chapters 2, 4 & 5
Identify the Who of a data set (the cases that are put into the rows of a data table).
Distinguish between categorical and quantitative variables.
Decide which graphs are appropriate for these types of

MSIT 3000
Chapter 9
Section 9.1: Simulations
To learn more about the variability, we have to
imagine. We probably will never know the
value of the true proportion of an event in the
population. But it is important to us, so well
give it a label, p for tru

MSIT 3000
Chapter 10 Testing Hypotheses about Proportions
A study was done to see if bank executives
were more inclined to promote males than
females. Forty-eight randomly chosen bank
executives were given a resume of a
fictitious candidate and asked if t

MSIT 3000
Chapter 11 Confidence Intervals and Hypothesis Tests for Means
Section 11.1 Sampling Distributions for Means
What other distributions have we talked
about? How do we describe distributions?
Previously, weve examined data and
calculated statistic

10/23/11
General Understanding
An Interest Group is just any group of ci;zens who share a
common interest, whether it is a poli;cal opinion, religious
alia;on, ideological belief, social goal, or economic
objec;ve, an

10/18/11
Voting, Campaigns, and
Elections
Campaigns
and Elections
We have elec1ons at many dierent levels federal, state,
and local.
Some are par1san, some arent. Georgia judges, for example,
are non-
par1san.

Welcome to MARK 3000
Principles of Marketing
Dr. Emmelhainz
MARK 3000
Emmelhainz and Grantham
Todays agenda
Brief intro to course
Tips to do well in course
Begin material
MARK 3000
Emmelhainz and Grantham
Syllabus review
Purpose of course
Exams and

Marketing Ethics
Chapter 3
Ethics
The moral principles or values
that generally govern the
conduct of an individual or
group.
Why are ethics important?
What role do ethics play in a
business environment?
Emmelhainz and Grantham
Pyramid of CSR (Corpora

1. An environmentalist would like to study the relationship between home energy usage
and the number of occupants. What would you expect regarding the correlation
between the cost of home energy usage and the number of occupants? B
a. Negative correlation

Terms and topics for MSIT 3000 Test 3
Chapter 6: Scatterplots, Correlation, Simple Linear Regression
Interpret the value of the correlation: strength and direction of a
relationship
Predict when the correlation will be positive, negative or zero for cer

QUESTIONS 1-3:The Environmental Protection Agency (EPA) would like to predict carbon footprint (tons of
CO2 per year) on the basis of fuel efficiency (highway mpg). A random sample of 80 cars was taken, resulting in
the following scatterplot and summary s

STAT 3000
Chapter 13: Inference for Counts: Chi-Square Tests
So far, weve done inference mostly
with quantitative variables. (The
exception was confidence intervals
and hypothesis tests for oneproportion.) Most recently, we
looked at inference when buildi

Chapter 6: Correlation and Linear Regression
How can we determine if 2
quantitative variables are
related to each other? If
there is a linear association,
how can that information
help understand and
describe the data?
Suppose we want to predict the asses

TI Calculations:
1. Entering Data into a List
STAT EDIT and Enter the data in list L1
2. Calculating Summary Statistics
STAT CALC 1-Var Stats
3. Normal Probability Distribution
Finding the area between two values
2nd VARS 2:normalcdf(
normalcdf(min,max,me