Quiz 2 Review:
Why the Stamp Act of 1765 enraged the Colonists
Said that everything that was printed had to be printed on paper that was stamped by the Government's
Made the price of printing too high for the colonists to pay & took away some of the
Review for Final:
a methodology that holds that something is best understood by examining how it is used
examines the underlying power relationships and media exposure and stresses the many meanings and
Chapter 11 Terms:
is communication that is paid for and is usually persuasive in nature.
Era of Creativity
advertisers emphasized entertainment as well as information.
Integrated Marketing Communications (IMC)
assures that the use of all comme
Chapter 1 Terms:
Sender, having a thought or idea that they wish to transmit to some other entity. Can be individuals,
groups or organizations.
All activities a source goes through to translate thoughts into a form that can be perceived by
Chapter 19 Terms:
Large group of people who answer questions ask to them via questionnaire.
Allows researchers to be more confident about claiming a pattern of cause and effect, Collect data from
the same pople at two or more different
Chapter 9 and 10 Terms:
are organized activities intended to favorably influence the public.
is the influence of attitudes and opinions.
is the aggregate view of the general population.
Chapter 8 Terms:
The very high frequency television band, channels 2-13.
stands for ultra-high frequency, channels 14-69.
measure the proportion of television households that watch a specific show, or how many people are
listening to a rad
Chapter 2 Terms:
Models to guide how we think about mass communication processes. They provide a perspective from
which to examine mass communication, generate concepts to understand media behavior, help us
identify important components or eleme
Quiz 1 Review:
mass communications is the _
delivery of _
messages through high speed _
to a large and _ audience
list the 4 characteristics of the message
Exam 3 Review:
Convert digital data to analog signals and vice versa
Wide Area Networks
Used to Connect computers that are miles apart
Local Area Networks
Links computers within a department, building, or campus
Transmission Control Protocol