Valdosta State University
Harley Langdale, Jr. College of Business Administration
Department of Marketing and Economics
Course Title: MKTG 3650, Marketing Research
Professor: Jie G. Fowler, Ph.D.
Office: Thaxton 316
Office Hours: 9:20-11:20
Dependent t-test Analysis of 2-within-Group Data with a Quantitative DV
Application: To compare the means of two quantitative variables obtained from dependent samples (repeated measures or matched groups). The two scores might be
the same variable measur
Independent t-test Analysis of 2-Between-Group Data with a Quantitative DV
Application: Compare the means of a quantitative variable obtained from 2 independent groups.
Research Hypothesis: The researcher hypothesized that stores with separate reptile dep
Example of Building and Using a Bivariate Regression Model
In most prediction situations, we want to know the value of a variable that we don't have, either because that
variable hasn't yet occurred (as in this example), because we can not afford to measu
Pearsons Correlation - Linear relationship between two quantitative variables
Application: To test for a linear relationship between two quantitative variables.
Research Hypothesis: Knowing that store owners are often over-worked, the researcher hypothesi
The Pearsons Chi-Square Test of Independence - Analysis of 2-Between-Group Data with a Qualitative DV
Analysis of Pattern of Relationship Between Two 2-category Qualitative Variables
Application: To test if two or more populations have different patter