Notes on Types of Ads
embedding an ad into a web page - known as a click through due to interactive actions where
the consumer clicks and is taken to the banner ad's company website
smaller banner ad normally used to advertise programs
Notes on Planning Strategy
Stated in terms that can be measured. Usually stated in terms of program outcome rather than
communication outputs such as news releases created.
Strategies should be directed toward specific and defined audi
Notes on Opinion Leaders
Formal Opinion Leaders
Called so because of their positions as elected leaders, CEO's or heads of membership groups.
Hold position of trust.
Informal Opinion Leaders
Those who have clout with their peers because of some special ch
Notes on Professional Societies in Public Relations
International Association of Business Communicators
Second largest. 4 main goals: corporate communication, employee communications, marketing
communications, media relations.
International Public Relatio
Notes on Credibility and Investment
Main problem is the main reason organizations whenever possible use respected outside
experts or celebrities as representatives to convey their messages.
5 Stage Adoption Process
Notes on Virtual Worlds
these are still evolving and have not been that successful - can be used to market a virtual store
companies that pay to advertise on certain websites in order to be affiliated or recognized these are bec
Notes on Mobile Applications
information retrieval service w/mobile platforms & phones
are Internet software programs to run on handheld devices such as smartphones
redeeming a coupon or responding to an ad on a
Notes on PR as a Management Function
Solicits feedback. PR practitioners must get feedback and pass it to management.
Public Relations as a process- a series of actions, changes or functions that bring about a
Notes on Mobile Marketing
best method to target specific groups of customers, focus promotional efforts and gain the best
radio, television, and the internet
the use of wireless network & cell phone as
Notes on Characteristics of Consumers
Actions taken to appease the publics involved. Consumers who complain are given coupons or
the organization makes a donation to charity of their choosing.
Crisis minimized with a statement t