Huec 3116 test 2
Planning, organizing, leading, controlling are management
An example of secondary level health promotion: checking a patients bp in the
Standard protocol when collecting data from subjects is important to increase
CHAPTER | 18
MARKETING : process by which individuals and groups get what they need and want
by creating and exchanging products and values with others.
Determine the needs and wants of the target population
a. Community needs assessmen
Stages of Change
Focus: Behavior change is explained as a readiness to change.
-Behavior change is a series of changes
-Specic behavior change strategies are identied for each stage
Health belief model
Focus: Perception of the health problem
HEALTH BELIEF MODEL | HBM
The Health Belief Model was developed by researchers at the U.S.
Public Health Service in the 1950s, and was inspired by a study
of why people sought X-ray examinations for tuberculosis.
THE 4 INITIAL POSTULATES:
A person beli
BUILDING GRANTSMANSHIP SKILLS
Seek External Funding
o Combines good writing skills with perseverance
o 1st time asked 10%
o 2nd time asked 50%
o 3 steps:
o Develop the idea f
MARKETING NUTRITION AND HEALTH PROMOTION
Marketing is the process by which individuals and groups get what they need and
want by creating and exchanging products and values with others.
o Kolter, 1975
the design, implementatio
Health Care Systems and Policy
o Governments have a responsibility for the health of their peoples which can be
fulfilled only by the provision of adequate health and social services.
o Disease prevention must become a natio
Addressing the Obesity Epidemic: An Issue for Public Health Policy
Defining Obesity and Overweight-Adults
o Body Mass Index BMI= weight(kg)/height (m2)
The Art and Science of Policy Making
o The course of action chosen by public authorities to address a given problem
o To fashion strategies for solving public problems
o Set the general tone for how an agency gov
A NATIONAL AGENDA FOR THE NATIONS HEALTH
What are the National Nutrition Issues?
National Nutrition Policy
A set of nationwide guidelines that sp