MKT 3413
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MKT 3413 Research Marketing

  • Average Course Rating (from 2 Students)

    4.5/5
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  • Top Course Tags

    Group Projects

    Always Do the Reading

    Background Knowledge Expected

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    • Profile picture
    Jan 11, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This course is required for Marketing Majors. The course focuses on developing the tools necessary for conducting marketing research, and all the terminology as well as, some history. There were 4 exams that tested student knowledge of textbook material only. Dr. Burns lectures touched very slightly on some on the textbook but, he mainly focused on what went into our class projects and group work. After completing the class I left with a great understanding of marketing research's role in a company and what being a Market Researcher entails.

    Course highlights:

    The projects in this course, though many and lengthy, were developed in class step by step through Dr. Burns lectures. I was able to see what went into a market research assignment, try it in class, then complete it on my own as a homework assignment. The process used by Dr. Burns made learning each aspect quite easy.

    Hours per week:

    6-8 hours

    Advice for students:

    Read your textbook and take thorough notes when preparing for exams, a lot of this information is not covered in class.

    • Fall 2016
    • Burns,A
    • Yes
    • Background Knowledge Expected Always Do the Reading Group Projects
    • Profile picture
    Mar 30, 2016
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    Matt is awesome!! The class isn't really the greatest topic, but Matt makes it worth it. The tests are pretty easy ;) and his project is kinda a lot but if you keep up with it, it's really not bad!

    Course highlights:

    I learned how to use qualtrics and the importance of research marketing!

    Hours per week:

    3-5 hours

    Advice for students:

    GO TO CLASS!! He has notecards once if not twice a week. They are all worth 5 points and I haven't missed one somehow, but I have SOOOO many points from this. I know people who never go and it's obvious their grade will suffer from missing so many of these.

    • Spring 2016
    • lastner
    • Yes
    • Group Projects Requires Presentations Final Paper


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