Ch. 19 Notes
that which is given up in an exchange to acquire a good or service
the price charged to customers multiplied by the number of units sold
revenues minus expenses
return on investment (ROI)
net profit after taxes di
-Has to be a wall street article from the book. Or choose something online from now on to April.
-what did you like about the article? Analyze the article. What was important in the article? What
did you find importa
55% of the most impact you have to sell yourself is vidual delivery. The most important
part is not dress (just dress one notch above expectations). Most important is FACIAL
EXPRESSION (does not mean smiling all of the time). The default look should not
KEYS TO SUCCESS
- MARKET YOURSELF
- SELL YOURSELF
- BE ABLE TO KNOW PEOPLE, STAY IN TOUCH WITH PEOPLE AND CREATE A
- MAINTAIN CONTACT
TRAITS FOR BEING SUCCESSFUL
- BE CREATIVE
- BE AGGRESSIVE
- BE ENTHUSIASTIC
- BE HONEST
EMPLOYERS LOOK FOR
Ch. 11 Notes
-increase revenues and profits
-replace obsolete items
Importance of developing new products
a product new to the world, market, producer, seller, or combination of these
1. new to the world products
2. new p
Ch. 15 Notes
communication by marketers that informs, persuades, and reminds potential buyers of a product
in order to influence an opinion or elicit a response
Plan for optimal use of promotion elements; advertising, di
Ch. 17 Notes
a sales practice that involves building, maintaining, and enhancing interactions with customers in
order to develop long term satisfaction through mutually beneficial partnerships
A philosophy under w
Ch. 16 Notes
advertising response function
a penomenon in which spending for advertsiing and sales promotion increases sales or market
share up to a certain level but then produces diminishing returns
advertising that tires t
Ch. 20 Notes
a basic, long-term pricing framework that establishes the initial price for a product and the
intended direction for price movements over the product life cycle
a pricing polcy whereby a firm changes a high i
Test One Notes
What is required to be successful in business according to John Camp?
1. Market Yourself
2. Sell Yourself
3. Know People (Networking)
4. Maintain Contacts
What are the 5 Traits of Success?
1. Be creative
2. Be aggressive
3. Be enthusias
what are the four rules of marketing?
-maintain contact (follow up & build /keep relationships)
o Create a personal brand that will make you attractive
o How well you can speak either in publi
Final Review Notes
What does the Brass Button Philosophy show us throughout the presentation?
how to answer a difficult question
what are the two types of advertising?
product and institutional
blink/adlet is what type of ad?
What did the galle
MKT 3401 Notes
-When you hear buzz marketing, when you try to introduce a new product, if the customer uses
the product and they use of word of mouth.
-Unique Selling Proposition: Appealing propositing thats believable, it may stand out.