55% of the most impact you have to sell yourself is vidual delivery. The most important
part is not dress (just dress one notch above expectations). Most important is FACIAL
EXPRESSION (does not mean smiling all of the time). The default look should not
KEYS TO SUCCESS
- MARKET YOURSELF
- SELL YOURSELF
- BE ABLE TO KNOW PEOPLE, STAY IN TOUCH WITH PEOPLE AND CREATE A
- MAINTAIN CONTACT
TRAITS FOR BEING SUCCESSFUL
- BE CREATIVE
- BE AGGRESSIVE
- BE ENTHUSIASTIC
- BE HONEST
EMPLOYERS LOOK FOR
MKT 3401 Notes
-When you hear buzz marketing, when you try to introduce a new product, if the customer uses
the product and they use of word of mouth.
-Unique Selling Proposition: Appealing propositing thats believable, it may stand out.
-Has to be a wall street article from the book. Or choose something online from now on to April.
-what did you like about the article? Analyze the article. What was important in the article? What
did you find importa
What is marketing?
Definition of marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and
distribution (4 Ps) of ideas, goods and services to create exchanges (with customers) that satisfy
individual and organiz
One potential target market is the newlywed market. Young married couples are usually
given an assortment of house warming gifts to start off their new life and marriage.
Many times its from people they rarely talk to on a daily b
Overall Themes: (at least one thoughtful short-answer question on each)
1. Technology, product, organization,
2. Balance the creative with the financial,
3. Incremental/avoidable cost analysis,
4. Coordination and consistency among all elements of marketi
Case Analysis #1
Marketing 4451 Fall Semester 2006 Sections 1 & 2
The case method of instruction provides you with an opportunity to understand marketing
management and make decisions concerning real-world marketing problems. We are focusin
EXAM 1 TUESDAY SEPTEMBER 26
Strategy a fundamental pattern of present and planned objectives, resource deployments,
and interactions of an organization with markets, competitors, and other environmental
1. Five components of strategy
EXAM 2 TUESDAY NOVEMBER 7
Chapter 6 Segmentation and Targeting
Definitions of Segmentation and Targeting
Segmentation the process by which a market is divided into distinct subsets of
customers based on the identification of similar needs and characteris
Ch 1 Consumers Rule
Consumer Behavior: the study of the processes involved when individuals or groups select ,
purchase use, or dispose of products, services, ideas or experiences to satisfy needs and
Consumer: a person who identifies a need or de
MKTG 3411-Test 3 Outline
Ch. 10 Groups
Reference Group: an actual or imaginary group/individual conceived of having significant
relevance upon an individuals evaluations, aspirations, or behavior
Reference Groups influence consumers in three ways:
4/23/13 10:39 AM
Chapter 9: Buying and Disposing
Introduction to Buying and Disposing:
What are two important outcomes of the marketing process?
o Product Choice
o Post-purchase processes
What are two important post-purchase processes?
Dr. Niedrich MKT 3411 CONSUMER BEHAVIOR STUDY GUIDE
Chapter 1: An Introduction to Consumer Behavior
1. What is marketing?
a. What are exchange relationships?
b. Discuss different exchange partners
2. What is consumer behavior?
The study of the processes i
Marketing 3411 Final Review
1.What is Perception? How is it related to hedonic consumption?
Perception The process by which people select, organize and interpret
sensations, our response to stimuli in our environment.
Hedonic Consumption - the e
Hello, we are a group of LSU Marketing students attempting to measure satisfaction and
interest levels in LPB programming. We are especially interested in measur
1. I would use stratified sampling using a random sampling technique because
these are five very different cities with different sample demographics that
would affect possible markets for this research.
2. I would obtain/purchase
One use of a standardized service is to help coffee shops make location decisions based upon the locations of
customers with different lifestyles.
Syndicated data firms specialize in customizing data to f
What is marketing?
- Marketing: the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges that
satisfy individual and organizational objectives.
- By listening to
STUDY GUIDE for EXAM-2: MKT 3413
These would appear as multiple choice or true/false type questions in your actual exam. Also go
though the discussion sheets well.
What are the basic question-response formats ( hint: there are three f
STUDY GUIDE for EXAM-2: MKT 3413
These would appear as multiple choice or true/false type questions in your actual exam.
1) How is probability sample different from a non-probabilistic one?
probability sampling- sample methods that embody random sampling
Exam 1 Review: Essay Material
Introduction to Marketing Research
o Way companies are successful
o Need to make a product/service and develop a demand for it
Definition of Marketing
o 1935: Performance of business
Louisiana Public Broadcasting (LPB) has been in the television market for many
years. It strives to provide quality and educational programs to its viewers on a day-today basis. But because of many factors, it has had problems obtaining
MKT 3413 Fall 2012
Exam #1 Essay Question Section Counts 50% of Exam #1 grade
Instructions: Read the description of Homewood Suites.
Then select any two (2) of the following questions numbered #1, #2, and #3. Be
absolutely certain to answer all parts of e
STUDY GUIDE : EXAM1
1. The definition of marketing- important part of the definition
-AMA defines marketing as the process of planning and executing the conception, pricing,
promotion, and distribution of ideas, goods, and services to create exchanges tha