PROPOSAL FOR HAIR
ABC is a successful chain of hair salons
Currently,serving adult segment for all kind
of hair styling solutions
ABC wants a realtime evaluation of Kids
market as potential segment for futu
Ragan 's Details
Total no. of shares
Dividend per share
5.35 Total earnings
[email protected]% as calculated below
Retention per share
What is An Attitude?
An enduring disposition to consistently respond in a given
manner to various aspects of the world.
Components of attitudes:
The feelings or emotions toward an object
Measurement and Scaling Concepts
What Do I Measure?
The process of describing some property of a
phenomenon, usually by assigning numbers in a
reliable and valid way.
A generalized idea about a class of objects, attributes,
Survey Research : An Overview
People who verbally answer an interviewers
questions or provide answers to written questions.
A survey that emphasizes contacting respondents
who are a representative sample of
CRAFTING THE BRAND POSITIONING
Asri Nur Aini
How can a firm choose and communicate an
effective positioning in the market?
How do marketers identify and analyze
How are brands succe