Chapter 2 The Dynamic Environment of International Trade
1. One of the most severe problems faced by international marketers today is the
extremely high level of tariffs the world over.
Answer: False Page: 27 Difficulty: Moderate Type
Chapter 19 Negotiating with International Customers, Partners, and
1. Face-to-face negotiations are not the usual course of events in international commerce.
Answer: False Page: 558 Difficulty: Easy Type: Comprehension
Chapter 17 Personal Selling and Sales Management
1. In the eyes of most customers, the salesperson is the company.
Answer: True Page: 502 Difficulty: Easy Type: Comprehension
2. The product image is a company's most direct tie to the
Chapter 10 Multinational Market Regions and Market Groups
1. Multinational market regions are those groups of countries that seek mutual economic
benefit from reducing interregional trade and tariff barriers.
Answer: True Page: 280 Di
Chapter 1 The Scope and Challenge of International Marketing
1. Global commerce thrives during peacetime.
Answer: True Page: 3 Difficulty: Easy Type: Fact
2. To date, the lesson for international commerce in the 21st century is expect
Chapter 3 History and Geography: The Foundations of Culture
1. Culture can be defined as being one's amount of social standing.
Answer: False Page: 56 Difficulty: Easy Type: Definition
2. If a marketer is to interpret a culture's beha
Chapter 13 Products and Services for Businesses
1. One factor contributing to the greater similarity among industrial goods customers
than among consumer goods customers is the motive or intent of the user.
Answer: True Page: 371 Diff
Chapter 12 Products and Services for Consumers
1. Quality can be defined on two dimensions: market-perceived quality and performance
Answer: True Page: 339 Difficulty: Moderate Type: Definition
2. Though quality is always imp
Chapter 11 Global Marketing Management: Planning and Organization
1. A recent study of North American and European corporations indicated that the need
to stay cost competitive was the most important external issue.
Answer: True Page:
Chapter 8 Developing a Global Vision through Market Research
1. Information is the key component in developing successful marketing strategies and
avoiding major marketing blunders.
Answer: True Page: 214 Difficulty: Easy Type: Compre
Chapter 16 Integrated Marketing Communications and International
1. Integrated marketing communications primary function is to link electronic and print
advertising under one function.
Answer: False Page: 468 Difficulty: M
What is marketing mix?
The marketing mix is the combination of
variables that a business uses to carry out its
marketing strategy and meet customers need
The marketing mix is the combination of
techniques used to market a brand.
Chapter 18 Pricing for International Markets
Basic pricing policy questions that arise from the special cost, market, and competitive factors in foreign
markets are the focus of this chapter. The additional costs of international marke
Chapter 15 Exporting and Logistics: Special Issues for Business
1. Because of new trade agreements that have been recently signed, only a few countries
still control the movement of goods crossing their borders rigidly.
Chapter 7 The International Legal Environment: Playing by the Rules
1. If a company plans to market products abroad, securing expert legal advice is a wise
decision because of the complicated nature of international law.
Chapter 9 Emerging Markets
1. The transfer of public-sector enterprises to the private sector creates opportunities for
Answer: True Page: 246 Difficulty: Easy Type: Comprehension
2. The standard for making pr
Chapter 5 Culture, Management Style, and Business Systems
1. Culture, profoundly affects management style.
Answer: True Page: 124 Difficulty: Easy Type: Comprehension
2. As a guide to adaptation, one of the rules that should be follow
Chapter 6 The Political Environment: A Critical Concern
1. Companies that have thoroughly studied political considerations before constructing
their business models do not have to concern themselves with the political
Chapter 4 Cultural Dynamics in Assessing Global Markets
1. Culture deals with a group's design for living.
Answer: True Page: 94 Difficulty: Easy Type: Comprehension
2. According to the text, culture is specifically how well someone w
ANALYSIS OF CONSUMER BEHAVIOUR ONLINE
Author: Dejan Petrovic
This report will outline the most relevant behavioural characteristics of online consumers and examine the ways they find,
compare and evaluate product information. Comparison of the newly
Chapter 3: Evaluating a Firms Internal Capabilities
CHAPTER 3: EVALUATING A FIRMS INTERNAL CAPABILITIES
Capabilities are a subset of a firms resources and are defined as tangible and
intangible assets that enable a firm to take ful
Principles of Marketing, Section 09 , 2013/2014
TABLE OF CONTENTS
Company Description 2
SWOT Analysis 3
Discussion Questions .5
The L'Oral Group is the world's largest
The following case is about a candidate who came in for an interview, but withheld very important
information from the recruiter which he should have told him. However the information came out later
on and jeopardized the candidates situation
Consider the case study "Parts Emporium" at the end of
chapter 12: inventory management.
To be submitted by Sunday, 1/4/2012
You are asked to work in groups, each of two students.
The case document should follow the
START WITH WHY BOOK
Chapter Impact Analysis
Provide a bullet point list (perhaps 3 to 6 items) of the key point(s) and/or the key
learning(s) from each chapter of the book. E
Trimester 3, 2011
* This Unit Outline should be read in conjunction with the Business School
Unit Outline Supplement available on the Current Students we
90) Identify the four broad categories that a firm's resources and capabilities can be classified
Answer: A firm's resources and capabilities can be classified into four broad categories: financial
resources, physical resources, individual resources
Q1-identify and describe the four broad categories that a firm's resources and
capabilities can be classified into.
Answer: The capabilities and resources of a firm can be broadly categorized on the
basis of physical resources, financial resources, organi
Cirque du Soleil
[Faculty / Department Name]
[Author / Student Name]
[Name of University]
Table of Contents
1.0 Company Overview.3
1.1 Mission Statement and Analysis.3
1.2 Vision Statement and Analysis.3