Kingsford Charcoal Case
Kingsford Charcoal is a division of the company Clorox. In the 1920s, Henry Ford created a
process in which he could turn wood scraps into charcoal-like briquettes which burned much
longer and hotter than your average wo
B342 Midterm Notes
1-3 pages long.
Read the instructions carefully.
Start early, read the case several times.
The purpose of the midterm is to show that we understand and can demonstrate the
concepts learned so far.
More than 1 page = A
Dont add fluff.
The Fashion Channel: Case Study
The Fashion Channel, or TFC, was founded in 1996 by two entrepreneurs. It was the only
channel of its kind and showed nothing but fashion related things 24 hours a day, 7 days a week.
Since being founded, TFC had
Which of the following research designs would be best to help forecast the demand for a new product
Question 1 options:
A) Focus groups of target members
B) Ethnographic studies of target members
C) A quantitative concept test using an random sample
B342 Project #1 75 points
Creating a Business Proposal
In project #1 you will have the opportunity to demonstrate your mastery of the concepts we have learned in B342 up
to this point. Marketers always build a business case for a concept before you presen
Group E2 Business Proposal
TABLE OF CONTENTS
Market Segmentation, Targeting and Positioning.6
Focus Group For Vinyl Decoration.11
Group E2 Business Pr
What did we want to achieve by doing this survey?
Our purpose for conducting the first survey was to gather a general opinion of demand
of wall vinyl and framed vinyl designs, a general price range, and if there was a
substantial preference between wall v
Are you (please circle one)
Married / Single
On a scale of 1 to 10, where 10 means something really appeals to you, and 1 means not at all,
3.How much do vinyl wall decals appeal to you?
4.How much do vinyl letterings (family names or quotes) ap
In the 1920s, Henry Ford came up with a system in which he could turn wood scraps and
other waste materials into charcoal briquettes. What made this process so unique is that
these briquettes of charcoal burned hotter and longer
The Fashion Channel
In 1996, Jared Thomas introduced an idea that would redefine television. The Fashion
Channel burst onto the scene breaking the mold in broadcasting. By becoming the first
all fashion network, they created and gained complete co