The company started in the 1920s as a cartoon studio, and in 1928 appeared, for the
first time, Mickey Mouse, the eternal character. The first name of the company was
Walt Disney Productions, and is not until 1986 that it changed its name to the actual.
APPLE - SEGMENTATION, TARGETING, POSITIONING
AND PROMISE OF VALUE
Product selected: MacBook (personal computer)
In the past, Apple was targeting creative and artistic professional people nowadays, the company
took advantage from its past target to impleme
WHAT IS KONY 2012 ?
A viral video
Make people aware
Denounces one of the
monstruosity in the world.
WHO MADE THIS VIDEO ?
INVISIBLE CHILDREN (NON GOVERNMENTAL
INVISIBLE CHILDREN USES FILM,
CREATIVITY AND S
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