What advantages do video ads have over traditional banner ads?
The online audience for videos is huge
firms use video ads to promote their brands and sell products
Where do sites such as YouTube fit in to a marketing strategy featuring video ads?
Video Case Chapter 7
1. What is different about the analytics demonstrated in this video and the analysis a company can
derive itself from its own Facebook data?
2. What is the videos demonstration of viral influence based on? Is this a viable measurement
1. What Web browser functionality enables Nielsen to gather the data for its application?
Using your understanding of Web browsing technology, how might this work?
The Nielsen Tag; Information is acquired from the user through Facebook as they view this t