Historically, parks have been viewed as assets that were built and then
forgotten. Cities now realize these assets can turn into a liability if they
are not properly programmed and maintained.
Today, park and recreation systems are being viewed in a new
After completing this lecture, student will
be able to:
Identify the service providers in
relation to travel arrangement.
Explain the functions of each providers.
Discuss the issues conce
Concept and Practices
@Universiti Teknologi MARA
Discuss aspects of marketing concept.
Discuss concept of tourism marketing and
its special features.
Explain elements of marketing mix.
Define target mar
Able to explain the components of tourism
Able to discuss tourism planning
Able to explain several approaches to
Able to explain components of to
Student will be able to:
Identify tourism organization
Identify types and functions of tourism
organizations: international and
Currently, it has been realize
TOURISM DEMAND & SUPPLY
@Universiti Teknologi MARA
able to understand the different forms of
tourism demand and the factors affecting
demand for tourism.
able to understand the concept of tourism
supply and how diff
IMPACTS OF TOURISM
Able to discuss issues and concerns related to
Able to explain both positive and negative
impacts of tourism industry.
The impacts of tourism can be sorted int
Able to outline the structure and
content of a typical policy
Able to understand, explain and
analyze key concepts in tourism
WHAT IS TOURISM PO
Able to identify the travel behavior for
different groups of people.
Able to explain the conceptual
approaches to tourist motivation.
Able to discuss barriers faced by people
TRAVEL AND TOURISM
Able to recognize the role and scope of travel
Able to understand and explain travel
Able to distinguish the advantages and
disadvantages of commonly used approaches
Maintaining the quality of Park Resources and
Resource Techniques and Evaluation:
Limit of Acceptable Change (LAC)
Visitor Impact Management (VIM)
Visitor Experience Resour
THE CONCEPT OF LEISURE, PARTICIPATION AND
Physical aspect of leisure
Cover a wide spectrum
The human growth and development are influenced by
two factors: GENETICS AND ENVIRONMENT
These factors will determine the human participation in
Financial/Fiscal Mgmt : the process of planning, gathering, and
strategically using money to support recreation, park and leisureservice agency operations.
It is essential that managers be thoroughly familiar both with the
accepted principles and practic
Some of the underlying principles of marketing :
A traditional definition of marketing (by Chartered Institute of Marketing);
The management process which identifies, anticipates and supplies
customer requirements efficiently and profitably.
The term mar
Utilization of a firms human resources to achieve organizational
5 function of HRM
Human resource development
Compensation and benefits
Safety and health
Employee and labor relations
STAFFING: is a process of an organiz
Partnership is a voluntary polling of resources (labor, money, information and
etc.) between two or more parties to accomplish collaborative goals, interact
briefly on a common problem to those where multiple organizations are
presented in an ongoing ven
How to ensure adequate finance for capital
development (land/open space, facilities)
- Seek funding from multiple sources for parks and
open space acquisition and development.
How to make parks safe places (from crime,
vandalism, gangs, substance abuse)
The park system today must serve a significantly larger and more diverse
Some parks and recreation assets built long before many of its current users were
The need to adapt has grown more urgent, complex management conditions
Within the overall leisure-service system, local public recreation and
park departments are usually designed the role of providing leisure
facilities and programs to meet community needs.
Such agencies, sponsored by township, county, municipal, or other
PMG451 PARK VISITOR
TOURISM IN PERSPECTIVES
1. Definition of tourism
2. Tourism overview: worldwide & Malaysia
3. Main types of tourism
4. Who are the host communities
5. Category of visitors
6. Criteria of