CC Topic 3
[E]very speech is composed of 3 parts: the
speaker, the subject of which he treats, and
the person to whom it is addressed, I mean
the hearer, to whom the end or object of the
IMAGE, IDENTITY &
CC Topic 5
What is Identity?
A visual manifestations of an organization conveyed
through name, logo, products, building and all other
tangible pieces of evidence created by the
What is Image?
CC TOPIC 7
Organization is made of two or more
people working together with shared
values and common goals.
Firms had concentrated a lot of external
communication however in the recent
years they now focus also on internal
CC Topic 8
MEDIA @ PRESS
One of the most critical area within any corporate
communication functions is media relations.
MEDIA @ PRESS
Media in this context refers
to people of the press
journalist broadcast /
CC TOPIC 6
IR is sub-function of corporate
communication program. It tells
constituencies the financial
information about firms.
Apart from having financial
knowledge, IR professionals need also
Overview of Corporate
CC Topic 4
Corporate Communication Department
A department with various functions
A process to communicate key messages /
A set of communication products
Grew out of necessity, c
Intro to Corporate
CC Topic 1
I say, you hear. You say, I hear!
CC TOPIC 10
A condition considered most of the time
as disastrous that is faced by almost
everyone e.g. lost of a family member,
laid off from work, disagreement
between two friends, caught in a very
It happens almost, th
CHANGES IN THE INDUSTRY
CC Topic 2
THE CHANGING ENVIRONMENT
The way people look at
business organizations now
are different than perhaps 2030 years ago.
To attract customers,
employees and investors,
companies need to be
progressive leaders about a
CC Topic 9
The easiest, fastest and wide coverage.
Corporate ad acts as an umbrella
covering any product associated with the company.
Thus corporate ad, should be:
What is Corporate Ad?