In this assignment, we are going to introduce a business in Setapak Central. Our business
name is Kids Fashion. Kids Fashion will be a kid wear retail store. We are selling various
types of product like shoes, t-shirt, jackets, pants, sho
KESULTANAN MELAYU MELAKALAMBANG PERTEMUAN MASYARAKAT
HUKUM KANUN MELAKA
UNDANG-UNDANG LAUT MELAKA
The Referral Formula
One of the best ways to optimize and leverage your Marketing investments is to get Referrals from as many customers as
possible. If you or your business interacts with customers directly, you can multiply the amount of referrals you g
Move The Free Line
As technology becomes more powerful, it becomes easier and cheaper to create and offer training, education, software,
videos, webinars, downloads and other value at almost zero financial cost to you. By creating a Free Line Product that
Commit To Becoming A Marketer
We tend to behave in relationship to how we see ourselves and how we define ourselves in the world. To succeed in
business, its important to identify yourself mentally as a Marketer - as someone who pro-actively goes out and
Session 17: The Marketing Design Workshop
1. Design for instant trust and instant visual understanding.
The purpose of great design is not to call attention to itself.
The purpose of great design is to create trust, amplify the message, and
Session 16: How to Ask For Action
1. Direct Response Marketing is about ACTION and it's about RESPONSE.
In order to trigger action and response, you must remove all blocks and impediments.
When creating a Marketing Oer, design it so that it
Identify Emotional Hot Buttons
When someone experiences a problem, pain, challenge, desire in their lives, it begins a chain-reaction of thought, emotion
and behavior. Typically, this pattern is based on a few key Emotional Hot Button issues that drive th
Designing A Powerful Name
The name that you give your product or service is the highest-leverage Marketing you can do. Choose a name thats
appealing to the ear - not to the eye - because thats how brains remember. Focus on repetitive sounds, rhythmic syll
Creating Your Stair-Step
Marketing & Product Sequence
In order to increase the value of each Prospect and Customer you attract to your business, its important that you create a
Stair Step Marketing & Product Sequence. What will you offer to attract leads
DALAM KONTEKS HUBUNGAN
ETNIK DI MALAYSIA
KESULTANAN MELAYU MELAKA
TIADA PERSAINGAN KUASA
SULTAN KUASA MUTLAK
If you cannot find the time to do it right,
how will you find the time to do it over?
Target cost is the cost that can be incurred
while still earning the desired profit
Selling price desired profit = target cost
What is Corporate Social
Corporate Social Responsibility
The company must act responsibly, and criteria for social
responsibility must be adopted to contribute toward consolidating
better companies not only in social terms that is, compani
1.0 Background of entrepreneur
Tony Fernandes was born on 30 April 1964 at Kuala Lumpur. He has an Indian father and a
mixed Indian and Asian mother. At young age, Fernandes helped his mother to sell
Tupperware in Tupperware parties. He was educated at Th
Kebelakangan ini, gejala bunuh diri semakin bermaharajalela di negara kita. Menurut
Ketua Pengarah Kesihatan, Datuk Dr Noor Hisham Abdullah, kes bunuh diri di Malaysia
yang berlaku telah mencapai sejumlah 1100 kes dalam tempoh tiga tahun.
1.0 EXECUTIVE SUMMARY
Senheng Electric (KL) Sdn.Bhd (Senheng) was established in 1989. The founder of Senheng
is Mr. Lim Kim Heng. Senheng started out as just a tiny consumer electronics shop in Pandan
Jaya with just RM90, 000 and four staffs. Nowadays, i
5.0 Technology application
Electronic Data Interchange (EDI)
Senheng use EDI to launch their online business. EDI enable Senheng to computerize
transactions for B2B e-commerce. Senheng can automatically send data about payment and
shipping details for cus
Illy was founded in 1933 by F.Illy in Trieste, Italy (Illy, 2016). It is measured by many coffee
specialists around the world as the finest coffee. Illy is available in more than 144 countries
and each day 6 million cups of Illy coffee ar
1.0 Introduction of Cyclic Innovation Model
According to the Cyclic Innovation Model (CIM), there are different forces which interrelate
and influence each other in the process which is cyclical (Berkhout & Van Der Duin 2007).
The forces are product creat
Our business idea is come from pet grooming services. In Malaysia, pet grooming
service is very popular and high demand (Tally Press 2016). There are more people in
Kuala Lumpur known about pet grooming and only few pet grooming shop oper
Summary of technique:
Consolidated statement of financial position
Net assets: 100% P plus 100% S
Share capital: P only
Reserves: 100% P plus group share of post-acquisition retained reserves of S less
Arguments for migration to MPERS framework
MPERS is based on International Financial Reporting Standard (IFRS) for Small and
Medium sized Entities (SME) issued by the IASB in July 2009. However, it could not be
adopted word for word from the IFRS because
Earnings Per Share (EPS)
1. Bonus issues / share split / share consolidation
Profit after tax, preference dividends and NCI
No of ordinary shares after bonus/ share split /share consolidation *
*1st date of accounting period.
Partnering With Others To Sell
Your Products & Services
Other businesses have already invested a tremendous amount of time, effort, energy and money to find customers who are
PERFECT for your business. Target and approach these businesses, then offer to c
Session 12: "Move the Free Line"
1. The cost of creating and giving away massive value is now $0.
Anything you can distribute online can now be given away essentially at no cost.
So what are most businesses doing?
2. The Old Model:
Use This Marketing Message Formula
To Create Your Marketing Pieces
Create an outline of your Marketing Message using this formula - then flesh it out to create your entire advertisement,
video, website or other Marketing piece.
1. Headline that promises a
Session 8: Marketing as Education
1. It's easy to forget that most people have no clue.
Most people who are experiencing a need have very little education about their problem and about how to solve it successfully.
Even with access to so muc
Session 14: Your Conversion Story
1. Your story is one of your most valuable business assets.
Customers need a way to connect to you and your business, and your story provides it.
The more your story involves elements that your Customer has
Appealing To The Irrational Human
Humans are irrational - and most of our decisions, communication and behavior are the result of irrational forces driving us.
To succeed in Marketing, you must abandon logic and begin considering and appealing to the irra
Session 7: Branding vs. Response Marketing
1. Two marketing philosophies:
There are two basic approaches to Marketing: Branding, and Response Marketing.
Branding is about getting people to "remember your name."
Response is about getting peo
Becoming A Direct Response
There are two fundamental approaches to Marketing. The first is branding - or getting your name out and becoming
famous, so that people have you top of mind. The second approach to marketing is called Direct Response be
Session 13: The Headline Formula
1. Your headline is the "ad for the ad."
People skim headlines to decide what to read.
If the headline doesn't grab attention, it's VERY unlikely that the content will. so people
A headline is lit
Session 10: Positioning - Owning Your Mental Niche
1. Positioning What it is, and what it isnt:
Positioning is a game that you play in the mind - not a game you play in reality.
You don't "Position" your product by comparing it to other prod
Session 2: 12 Key Marketing Mindsets
1. Why learn "Marketing Mindsets?"
How you think about an area of business or success determines how you approach it.
If you have the wrong ideas about Marketing, or the wrong expectations, you are very