Focuses on the internal capabilities of the firm rather than on the desires and needs of the market
In this approach organizations focus their energy on making superior products and servic
THE MAJOR TREND SHAPING THE FRANCHISING BUSINESS
Trends will come and go like a wind but the key is to pay attention and focus to them when they
happen so you can make most of the situation or maybe turn a passing into long-term success for
ADVANTAGES OF FRANCHISE
Expansion requires the investment of capital and resources that for many successful business
owners is limited and sometimes difficult to raise. Franchising serves as a source for the
capitalized expansion of
Understand how companies find and
develop new-product ideas.
Learn the steps in the new-product
Know the stages of the product life
Be able to define marketing
and discuss its core concepts.
Be able to define marketing
management and compare
the five marketing
Business Markets and
Be able to define the business
market and explain how
business markets differ from
Know the major factors that
influence business buyer
and Consumer Buyer
Be able to define the
consumer market and
construct a simple model of
consumer buyer behavior.
Know the four major factors
that influence consumer buyer
Understand the internal factors
affecting a firms pricing decisions.
Understand the external factors
affecting pricing decisions,
including the impact of consumer
perceptions of price and value
Know the environmental forces
that affect the companys ability
to serve its customers.
Realize how changes in the
demographic and economic
environments affect marketing
Positioning: Building the
Right Relationships with
the Right Customers
Be able to define the three steps
of target marketing: market
segmentation, target marketing,
and market positioning.
MillenniumMart is the convenience store of the 21st Century future, fulfilling a need that will
continue to exist into the future - the need for speed. MillenniumMart will be the first fully automated,
24 hour convenienc
4th UNIKL BUSINESS SCHOOL MANAGEMENT AND ENTREPRENEURSHIP SEMINAR
2017 ON YOUTH ENTREPRENEURSHIP
Creating a Sustainable Future: Empowering Youth With Better Job Opportunities
Date: 5 & 6 May 2017
Venue: University Kuala Lumpur Business School, Gur
Dells aims and objectives
The scope of Dell is obviously to make a lot of money and to provide people all around
the globe with powerful, multi featured computers which people could easily use without
technical support. Dell aims to please all with great
Sales of the iPhone Line Drops
iPhone Sales Affected!
After releasing a new version of its bestselling device in September, Apple likely sold 45 million
units of all types of iPhones in the most-recent fiscal quarter ending Sept. 24, according to Wall
To produce more creative furniture with low cost but elegant.
Encourage people to avoid waste and to reuse and recycle more.
To analyze how the waste collected is finally disposed.
To redesign packaging to more attractive and fam
The Malaysia and Switzerland have signed an agreement to put a stop to the flow of money from
the Malaysia into the Swiss banks for three years and have just found some common ground.
Although it is hard to see just what advantage the Swiss state has got
Summary of the above article.
Samsungs Galaxy Note 7 exploded while charging the phone. The situation happened in U.S. on October
20th 2016. This also happened for almost 6 individuals the day the smartphone was officially sold.
Safety of cus
Buying Process iPhone 7
- Make a purchase decision unless customer know what
they want or need. A need is an essential product or
characteristic of a product that the customer must
obtain. For example, a customer need an iPhone 7 for
Malaysian Airlines as the other major airlines, had to deal with passenger loyalty. Management
decision problem is to identify how to attract more and more loyal passengers.
The broad marketing research problem was to identify the factors that influence l
PERBANKAN DAN KEWANGAN ISLAM
PENGURUSAN HARTA DALAM ISLAM
Konsumerisme ialah suatu fahaman atau ideology yang mana seseorang
atau masyarakat m
Environmental Impact of the
Production, Profit, Pollution
Production and Profit
Massive increase in energy use from burning
Agrarian to industry-based economy
Rapid and large increase i
Are your Customers Satisfied?
Partner marketing manager
The importance of
to your business
Goals of Customer Focus:
WRITING FOR ACADEMIC PURPOSES
Pointers in creating good slide
make one main point per slide
.give each slide a title
.limit information to 35 words per slide
(make only three to five points per
ESSAY TEST 1 (EIB 10103)
Topic is selected and given by your instructor on the day of the test. However,
you will be assigned three themes (SELECT ONE THEME ONLY) a week before
the test so that you can gather relevant so
The most appropriate existing theory mainly refers to one part of Terry Hills framework
Linking Manufacturing to Strategy that concerns order qualifier and order-winner criteria.
These terms, qualifier and winner, are well-established terms that primarily
Research Team KFC
Final Research Plan Book
Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash
Table of Contents
1. Overview of Research(3)
2. Situational Analysis Summary.(4)
3. Research I (Survey)
a. Survey Plan.(9)
b. Survey Sample
What is in a Marketing Plan?
The marketing plan will cover the rationale for the business, its unique differentiation, which the
principals believe is not only right and appropriate for the area in which the business will be
situated but also sets it apar
For borrowers with good credit scores, the mean debt for revolving and
installment accounts is $ 15,015 (Business Week, April 20, 2007). Assume
the standard deviation is $ 3,540 and that debt amounts are normally
a. What is the pro
1.1 Product or services description
Product Ayam Goreng Padu . We are using chicken to make our product and put some
materials before selling. Our company also focus on quality product.
Services Our company make a delivery services to easil
UNIVERSITI KUALA LUMPUR
NAME : NUR ALIAH BINTI MD DANIAL
PREPARED FOR : SIR. ZAINURI MOHD SALLEH
SPSS ASSIGNMENT 1 BUSINESS STATISTIC
YEARS END AUDIT TIMES (IN DAYS)