ISIT208: Reflection Report Marking scheme for 5
ISIT208 Reflective Report
Lecture main point summary (25 m)
Discussion summary (25 m)
TOTAL SCORE (50m -> 5m)
Woon Siau Ting 4618695
If it rained all day, it will make some different in my life. In a downpour evening, originally I
planned to go shopping with my friends but it rained all day. Therefore, we changed our plan to
have a high tea and enjoy the momen
Mark250 Tutorial 2
Wells et al. Ch 3. p. 77
Do you think the advertising industry is sincere
in trying to regulate its own practise?
How could the industry prove to you that this
is a serious industry-wide concern?
The advertising indus
Chapter 11: Physical Evidence and
Servicescape: the actual physical _
where the service is performed, delivered,
Includes: patient examination room in a doctors office;
catering service: white linen cloths, eating utensils, m
Advocacy Advertising is a form of organizational
Considered to be undertaken in the interest of a group or the
public, and typically does not promote a product or service.
Attempts to influence public opinion on special p
The department of transportation of a large city is launching an advertising campaign that
encourages people to switch from private cars to mass transit. How can the department use the
following strategies to change commuters attitudes:
MARK217 Tutorial 3 [W4] Review & Discussion Qs Consumer Decision Making
What are the differences among the three problem-solving decision making
approaches? What type of decision process would you expect most consumers to
follow in their first purch
Setting and Participants:
This in-store field experiment was conducted in a privately owned independent coffee shop. The store was
located in an area with high foot traffic in a midsized city in the southeastern area of the United States. The
The Emergence of Screen
Culture in Retailing
MARCH 31, 2016 ~ CATHYLIM10
In this globalisation era, things have been constantly moving
faster and faster.Throughout the years, we have
consolidated innovation into our lives to such an extent, to
the point t
How does sensory adaptation affect advertising effectiveness how can marketer overcome sensory
Sensory adaptation is a phenomenon that occurs when consumers get exposed to one ad for a long
period that ad no longer provide sensory
Core marketing strategy
1. Operational Excellence
b. on-time arrival (delay, cancel)
d. customer service (in-flight service)
e. promotion information
f. add more flight (at least two flight in one day)
2. Product leadership
Name: Hao Si Chen UOW ID: 4955572
The Best Retail Experience
Everyday, more than millions of people purchase goods around the world, whether
its a small shop on the corner, a huge shopping center or online business, we go to
different shops, there are bad
MARK217 Mid-term Long-answers (1-1.5 page per a question)
a) Differentiate between qualitative and quantitative research.
Qualitative Research is exploratory research, and this is referring to data that describe attitudes, opinion and
Share driver story on social media.
Create social value.
Provide social features
When in Rome, do as the Romans do
Social media and its influence on CB
Social network service plays a significant role in different aspects of our lives. An interesting
thing is that SNS is that it supports users in several sectors, such as, business, marketing,
advertising and education
4. Brand Awareness Tactics
4.1 Brand Awareness Tactic
In order to re-brand a Malaysian low-cost carrier AirAsia into an upper-class airline company,
which takes premium service quality with remaining as the low-cost carrier, our group redesigned the logo
The key benefits of doing these campaigns for Air Asia is to mainly launch the brand into a position
where they can target a new segment of the market. The new market that Air Asia will target will be
higher income earners with more expectati
MARK205 Final Exam Tips & Syllabus
a. 30MCQs (30/100)
b. Essay: 5 out of 7 essays (short-answer essay; 70/100)
For example: what is independent T-Test?; just straight to a point.
1/3 to 1/2 page per a question; normally 2 answers per a page
All those co
ECON111: Answers of Tutorial Questions
4805252 Kwon Yoo
Question 1. Explain how absolute advantage and comparative advantage differ?
Firstly, in terms of absolute advantage, this can be referred to ones distinctive ability to
produce goods/products more e
1'. a. How do researchers identify and ”measure“ human motives? Give examples.
This is a difficult question to answer because motives are hypothetical constructs—tiat is,
they cannot be seen or touched, handled, smelled, or otherwise tangtbly observed- Fo
B.A. (HONS) FINANCE
SCHOOL OF BUSINESS
QUANTITATIVE ANALYSIS FOR
Module Leader and teaching team .
Module Description .
Learning Outcomes .
Format of deliv