Advocacy Advertising is a form of organizational
Considered to be undertaken in the interest of a group or the
public, and typically does not promote a product or service.
Attempts to influence public opinion on special p
Chapter 11: Physical Evidence and
Servicescape: the actual physical _
where the service is performed, delivered,
Includes: patient examination room in a doctors office;
catering service: white linen cloths, eating utensils, m
Mark250 Tutorial 2
Wells et al. Ch 3. p. 77
Do you think the advertising industry is sincere
in trying to regulate its own practise?
How could the industry prove to you that this
is a serious industry-wide concern?
The advertising indus
Woon Siau Ting 4618695
If it rained all day, it will make some different in my life. In a downpour evening, originally I
planned to go shopping with my friends but it rained all day. Therefore, we changed our plan to
have a high tea and enjoy the momen
Background and Introduction
Terengganu is a state situated on the East-Coast of Peninsular Malaysia
that is blessed with many traditional cultural heritages which has been
in existence for thousands of years.
Action Plan / Marketing Mix
Core marketing strategy
1. Operational Excellence
b. on-time arrival (delay, cancel)
d. customer service (in-flight service)
e. promotion information
f. add more flight (at least two flight in one day)
2. Product leadership
Name: Hao Si Chen UOW ID: 4955572
The Best Retail Experience
Everyday, more than millions of people purchase goods around the world, whether
its a small shop on the corner, a huge shopping center or online business, we go to
different shops, there are bad
MARK217 Mid-term Long-answers (1-1.5 page per a question)
a) Differentiate between qualitative and quantitative research.
Qualitative Research is exploratory research, and this is referring to data that describe attitudes, opinion and
The marketing mix is probably the most famous phrase in marketing. The elements are the marketing 'tactics'. Also
known as the 'four Ps', the marketing mix elements are price, place, product, and promotion.
The concept is simple. Think about
Two tickets can get another free ticket
Offering discount on second time purchase
Extra points for first time purchase
Get free package for one round trip flight with points
Video & Pictures
Mark333 Final Exam (4 case study)
a. Johnny Walker (Chapter 3-Advertising across Cultural Borders)
b. London Business School (Chapter 7- Understanding Target Audience Decision Making)
c. Stella Artois (Chapter 9-Developing a Communication Strategy)
1'. a. How do researchers identify and ”measure“ human motives? Give examples.
This is a difficult question to answer because motives are hypothetical constructs—tiat is,
they cannot be seen or touched, handled, smelled, or otherwise tangtbly observed- Fo
ECON111: Answers of Tutorial Questions
4805252 Kwon Yoo
Question 1. Explain how absolute advantage and comparative advantage differ?
Firstly, in terms of absolute advantage, this can be referred to ones distinctive ability to
produce goods/products more e
MARK205 Final Exam Tips & Syllabus
a. 30MCQs (30/100)
b. Essay: 5 out of 7 essays (short-answer essay; 70/100)
For example: what is independent T-Test?; just straight to a point.
1/3 to 1/2 page per a question; normally 2 answers per a page
All those co
The evolving global
Prepared by Nicole Feetham
University of South Australia
After studying this chapter you should be able to:
Discuss how information technology developments are
influencing international marke
The key benefits of doing these campaigns for Air Asia is to mainly launch the brand into a position
where they can target a new segment of the market. The new market that Air Asia will target will be
higher income earners with more expectati
4. Brand Awareness Tactics
4.1 Brand Awareness Tactic
In order to re-brand a Malaysian low-cost carrier AirAsia into an upper-class airline company,
which takes premium service quality with remaining as the low-cost carrier, our group redesigned the logo
MARK250 Tutorial Questions
Drewniany and Jewler
TO DO & tutorial discussion Week
Drewniany and Jewler Ch 1. p. 20 Activity # 4
Write a critique of an ad using the following guidelines:
a. Does the ad gain your attention without confusing yo
MARK205 Final-Term Exam Summaries
Level of Measurements
- Problem Definition consists of 4 steps
1.1 Identifying the background issues
- Objects are assigned to mutually exclusive,
1.2 Defining the management problem
Social media and its influence on CB
Social network service plays a significant role in different aspects of our lives. An interesting
thing is that SNS is that it supports users in several sectors, such as, business, marketing,
advertising and education
Hao Si Chen, Zhang Ying, Tan J-Shawn,
Matthew Haw Jin Yew, Yeoh Eu Gine
Key Benefit Claim
Brand Preference Tactics
A. Low income ear
Responsibility to Employees
Helping managers and trainers to solve training problems.
Conduct interviews for the new recruitments.
Weekly & monthly in store trainings.
Handling the new staff with intensive care and training.
Responsible for s
Share driver story on social media.
Create social value.
Provide social features
When in Rome, do as the Romans do
ISIT208: Reflection Report Marking scheme for 5
ISIT208 Reflective Report
Lecture main point summary (25 m)
Discussion summary (25 m)
TOTAL SCORE (50m -> 5m)
Consumer Behaviour MK206
- Course Outline -
The objective of this course is to give students a critical understanding of factors
influencing consumer behaviour which can be used in the development of
Home Loan News
Bank Negara Malaysia (BNM) has recently announced that the Base Lending Rate (BLR), which
is the primary reference point rate for new retail floating rate loans such as home loans, will likely
be replaced by a new Base Rate effective 2 Janu