Topic 1 Tutorial Questions.
1) ABC Sdn.Bhd, a manufacturer of office supplies, follows the selling concept. Explain how the
company may lose sight of customer relationships with this marketing orientation.
Answer: The selling concept of ABC Sdn.Bhd focuse
Topic 5, Tutorial Qs
Explain the four major steps in designing a customer-driven marketing strategy.
Answer: The first step is market segmentation: dividing a market into smaller groups of buyers
with distinct needs, characteristics, or behaviors, who
Q: Discuss the advantages and disadvantages of advertising.
Advertising can reach masses of geographically dispersed buyers at a low cost per exposure, and
it enables the seller to repeat a message many times. Beyond its reach, large-s
Tutorial 12 Personal selling, sales promotion & Direct Marketing
Q: How is the personal selling process and customer relationship management interrelated?
Answer: The selling process should be understood in the context of building and maintaining
Topic 6, Q&A
(Q1)What are the key service characteristics a company must consider when designing marketing
programs? Briefly describe each characteristic.
Answer: A company must consider four special service characteristics when designing marketing
BM101 Tutorial, Topic 8, Q&A
Q1) Setting the initial price for the launch of a new product is crucial aspect of product life cycle strategy.
Describe the TWO (2) types of new product pricing strategies that can be used by smart watch company
and explain T
Topic 7 Q&As
Q1)Briefly describe the steps in the new product development process.
Answer: New product development starts with idea generation from internal and/or external
sources. Next, the ideas must be reduced through idea screening. Once the new idea
Topic 4(i) Q&A
1) Describe the stages in the consumer buying decision process?
Answer: In the need recognition stage, consumers become aware of a new problem or need.
Then, consumers seek information about products to meet that need in the information sea
Topic 3, Tutorial Q&A
1. Compare and contrast the advantages and disadvantages of standardized global marketing and
adapted global marketing.
Answer: Companies that use standardized global marketing use largely the same marketing
strategy approaches and m
Marketing is the process of planning and
executing the conception,
pricing , promotion and distribution of
goods to create exchanges that will satisfy
individual and organizational objectives.