CREATING A COMPETITIVE MARKETING STRATEGY FOR B2C BUSINESSES THROUGH
MARKET RESEARCH: ANALYSIS OF THE CHOCOLATE MARKET IN MACEDONIA, FYR
Tamara Jovanov Marjanova
Assistant, Faculty of Economics, University Goce Delcev Shtip, 2000 Shtip, Republic of Macedo

ACC 1014 Principles of Financial
Accounting
Lecture 4 (Part 2, week 4)
Depreciation & Non-Current Assets ; Bad Debts
& Provision for Doubtful Debts
Thomas & Ward, Chapters 16 & 17
Learning Objectives
By the end of this section of the course you should be

ACC 1014 Principles of Financial
Accounting
Introduction
Subject Description
Basic concepts underlying the recording of
business transactions
Preparation and presentation of external
financial reports
Analytical techniques to measure performance
Compu

ACC 1014 Principles of Financial
Accounting
Lecture 3 Day Books and the Journal
Thomas & Ward Chapter 12
Learning Objectives
Describe the transactions and documents that are
recorded in each of the day books and the journal
Enter credit transactions in

ACC 1014 Principles of Financial
Accounting
Lecture 4 (Part 1, week 3)
Depreciation & Non-Current Assets
Thomas & Ward Chapter 16
Learning Objectives
By the end of this section of the course you should be able
to:
explain and apply the criteria for dete

Tutorial 9 Chapter 12
Please attempt the following Problems for discussion during the Tutorial
Chapter 12
Problem 12-7, 12-18, 12-20, 12-22, 12-29, & 12-34

Tutorial 8 Chapter 11
Please attempt the following Problems for discussion during the Tutorial
Chapter 11
Problem 11-4, 11-5, 11-8, 11-11, 11-14, 11-16, 11-18 (Refer to Figure 11.3 and Figure 11-4 for
information) & 11-20

Tutorial 5 Chapter 8
Please attempt the following Problems for discussion during the Tutorial
Chapter 8
Problem 8-7, 8-8, 8-18, 8-22, 8-30, 8-33 & 8-35

Tutorial 7 Chapter 19
Please attempt the following Problems for discussion during the Tutorial
Chapter 19
Problem 19-4, 19-6, 19-9, 19-12, 19-14, 19-15 & 19-17

Tutorial 3 Chapter 5
Please attempt the following Problems for discussion during the Tutorial
Chapter 5
Problem 5-10, 5-14, 5-16, 5-19, 5-26, 5-27, 5-28, 5-33

Tutorial 2 Chapter 3 & 4
Please attempt the following Problems for discussion during the Tutorial
Chapter 3
Problem 3-11, 3-13
Chapter 4
Problem 4-10, 4-11, 4-18, 4-22, 4-25, 4-33, 4-39, 4-42

ACC 1014 Principles of Financial
Accounting
Lecture 2 Double-entry Bookkeeping
(Thomas & Ward Chapters 10, 11)
Study Objectives
Explain the principles of double-entry
bookkeeping
Describe the format and contents of the
general ledger and ledger accounts

Examples for Cultural Metaphors and Cross-Cultural
Paradoxes in the Classroom
Martin J. Gannon
California State University, San Marcos
All the examples described personal experiences the authors have had in teaching cultural
metaphors and/or cross-cultura

Chapter 14
Capital Structure
in a Perfect Market
Chapter Outline
14.1 Equity versus Debt Financing
14.2 Modigliani-Miller I: Leverage, Arbitrage, and Firm
Value
14.3 Modigliani-Miller II: Leverage, Risk, and the Cost
of Capital
14.4 Capital Structure Fall

CHAPTER 12
Estimating the Cost of Capital
2
Chapter Outline
12.1 The Equity Cost of Capital
12.2 The Market Portfolio
12.3 Beta Estimation
12.4 The Debt Cost of Capital
12.5 A Projects Cost of Capital
12.6 Project Risk Characteristics and Financing
12.7 F

Chapter 10 (Part 2)
Capital Markets
and the Pricing
of Risk
Stock Valuation Techniques:
The Final Word
No single technique provides a final answer
regarding a stocks true value. All
approaches require assumptions or
forecasts that are too uncertain to pr

FINANCIAL
MANAGEMENT
Chapter 1 The Corporation
Learning Objectives
1. Identify the key financial decisions
faced by the financial managers;
2. Identify the basic forms of business
organisation;
3. Understand the rationale of firms
goal of maximisation of

Chapter 17
Payout Policy
Chapter Outline
17.1 Distributions to Shareholders
17.2 Comparison of Dividends and Share
Repurchases
17.3 The Tax Disadvantage of Dividends
17.6 Signaling with Payout Policy
17-2
Learning Objectives
1. List two ways a company can

Chapter
11
Optimal
Portfolio
Choice and
the Capital
Asset
Chapter Outline
11.1 The Expected Return of a Portfolio
11.2 The Volatility of a Two-Stock Portfolio
11.3 The Volatility of a Large Portfolio
11.4 Risk Versus Return: Choosing an Efficient
Portfoli

Chapter 9
Valuing Stocks
Learning Objectives
1.
Calculate the NPV of uneven cash flows and perpetuities
2.
Calculate the total return of a stock, given the dividend payment,
the current price, and the previous price.
3.
Use the dividend-discount model to

Market Efficiency
Capital markets
Paying _ prices
Capital markets process relevant information _ and _.
Eg: previous movements in security prices, changes in interest rates and
etc.
Shares _ value is based on investors expectations about the
present v

Valuing Bonds
Recap of TVM
Back to the Fundamental
Future Value
2
Compounding and Discounting
Translate $1 today into its equivalent in
the future (COMPOUNDING).
Today
Future
FV=?
Translate $1 in the future into its
equivalent today (DISCOUNTING).
Today

Chapter 10 (Part I)
Capital
Markets and
the Pricing of
Risk
Learning Objectives
Define a probability distribution, the mean, the
variance, the standard deviation, and the
volatility.
2. Compute the realized or total return for an
investment.
3. Using the

Chapter 23
Raising Equity Capital
Chapter Outline
23.1 Equity Financing for Private Companies
23.2 The Initial Public Offering
Learning Objectives
1.
2.
3.
4.
5.
6.
Describe four ways in which a private company can raise outside
capital.
Discuss the effec

CHAPTER 11 (PART 2)
OPTIMAL
PORTFOLIO CHOICE AND THE
CAPITAL ASSET PRICING MODEL
Chapter Outline
11.1 The Expected Return of a Portfolio
11.2 The Volatility of a Two-Stock Portfolio
11.3 The Volatility of a Large Portfolio
11.4 Risk Versus Return: Choosin

Chapter 27
Short-Term
Financial Planning
2
Chapter Outline
27.1 Forecasting Short-Term Financing Needs
27.2 The Matching Principle
3
Learning Objectives
1.
Show how future cash flow forecasts allow a company
to determine whether it has a cash flow surplus

Tutorial 10 Chapter 13
Please attempt the following Problems for discussion during the Tutorial
Chapter 13
Problem 13-5, 13-12, 13-14, 13-16, 13-22, & 13-23