Global Human Resource
Look briefly at the strategic role of HRM.
Examine HRMs four major tasks:
Management training and development.
Tasks are complicated by:
Identifying organizational architecture used by
international businesses to manage their global
Discuss the concepts of organization
architecture and fit.
Explore the various components of
Entry Strategy and Strategic
The decision on which foreign markets to
enter, when to enter them, and on what scale.
The choice of entry mode.
The role of strategic alliances.
Which Foreign Markets
Fa vo ra b le b e ne fitc o s t
The Political Economy of
Foreign Direct Investment
This chapter examines the role of government in FDI.
Through its actions, governments can encourage or
discourage FDI by providing investment incentives or
Limkokwing University of Creative Technology has recently announced the opening of its new
branch campus in Nigeria. Can the theory of Hecksher-Ohlin be used to rationalize the
universitys choice of Nigeria as
BGB2023/BAGB2023: INTERNATIONAL BUSINESS
ADABI Consumer Industries Sdn. Bhd. Is the parent company of a well known household brand in
Malaysia. Assume that in order to reduce its production cost, ADABI plans to have its own spice far
Challenges of film in international market
Identifying a True Market Need
A key to success in business is offering products and services for which customers have a
compelling need. The customer has a problem that needs to be solved, and the product or ser
: JUNE 2013
: PN. AINON JAUHARIAH ABU SAMAH
: B1-10, Faculty of Business & Information Technology, UNITAR
International University Leisure Commerce Square, Jalan
Security and Encryption
Objective of this Topic
Able to describe the scope of e-commerce crime and security
Able to describe the six key dimensions of e-commerce security
Able to explain the tension between security and usefulness of ecommerce ap
After reading and understanding the contents of this
topic, you should be able to do the following:
Able to outline the major ethical issues relating to ecommerce
Able to describe the proc
Selling and Buying in Private E-Markets
1. Describe the B2B field.
2. Describe the major types of B2B models.
3. Discuss the characteristics of the sell-side
marketplace, including auctions.
4. Describe the sell-side int
Consumer Behavior, Market
Research, and Advertisement
Understand the decision-making process of
consumer purchasing online.
2. Describe how companies are building one-toone relationships with customers.
3. Explain ho
Able to define e-marketplaces and list their components.
Able to list the major types of e-marketplaces and
describe their features.
Able to describe the various types of EC in
UNIEC Virtual USER GUIDE FOR STUDENTS
1.0 Logging Into UNIEC VIRTUAL (http:/uniec.unitar.my)
There are two steps to log into UNIEC VIRTUAL:
1) Locate the Login area either i) on your left side of computer screen, or ii) click the Login link at
Sometimes change can be intimidatingespecially technological
change. Describe a time when you had difficulty with a new
Modern technology has certainly helped to make our lives easier. Or has
it? With all the technological advances we have tod
Ms. Stephens, Teacher
Project 2 The Persuasive Pamphlet/Brochure
Task: Students will create a two-sided, three-paneled pamphlet/brochure using research based facts and
evidence to support their position.
Audience and Purpose
The audience for this assignme