CHAPTER 3
METHODOLOGY
3.0 RATIONALE FOR CHOOSING DEPENDENT AND INDEPENDENT
VARIABLES
For our research, we use the consumer characteristic, culture, marketing and brand
as our independent variables impulse purchase as dependent variable.
People nowadays te
1. Explain the contemporary concepts of customer and supplier.
Contemporary Concepts of customer and supplier are extended relationship between buyers and
sellers based on confidence, credibility, and mutual benefit. The buyer, on its part, provides longt
1. Define the term quality
Quality is a measure of excellence or a stat of being free from defects, deficiencies
and significant variations which is brought by strict and consistency in commitment to
certain standards that achieve uniformity of a product
Problem Solving And Decision Making
1. Contrast problem solving with decision making.
problem solving is the discrepancy between the current and the desired state of affairs.
Problem can lead to higher cost, safety issues, customer dissatisfaction, lowere
Introduction
Michael Porter is well known for suggesting 3 generic strategies which are
Cost Leadership strategy, Differentiation Strategy and Focus Strategy. These three
strategies are widely implemented in business today across the globe. Business
today
Topic Review Question
TOPIC 3: Strategic Management: Planning And Execution For Competitive Advantages
1. What is strategic management? ( 5 marks )
Strategic management involves the formulation and implementation of the major
goals and initiatives taken b
CHAPTER FOUR
3.0 RESEARCH DESIGN
Basically this research aims to identify the factor that influences impulse
purchase by the consumer in in Inanam district, Kota Kinabalu Sabah. Research
design refers to the overall strategy that was being chosen to integ
Quality and Competitiveness Advantages
1. Explain how a total quality perspective can support the six characteristics and
competitive advantage introduced at the beginning of the chapter.
Total quality is an approach to do business that attempts to maximi
2.0 Differentiation Strategy
Distribution strategy focuses on the unique attributes of a product. A differentiation
strategy calls for the development of a product or service that give out unique
attributes valued by the customers.
Customers perceive the
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