No static organisational structure adopted by a firm including international firm
strategy pursued by a firm varies and this led to inconsistent
Good Evening, ladies and gentlemen. Welcome to our fast breaking dinner organise by us as part
of our MPW project. Thank you for joining us tonight.
My name is Elwin and he is Raven, we will be your MC this evening.
Tonight, we are
Advameg (2015). INNOVATION. [Online]. http:/www.referenceforbusiness.com/encyclopedia/
Inc-Int/Innovation.html [Assessed 1 July 2015].
Ahmed, S.F., (2009) 'International Business Research',ConsumersReaction to Product Variety:
Table of content
What kind of global strategy did Ford pursue at the beginning?1
Global strategy pursued initially - Localisation Strategy .1
Advantages from pursuing this strategy.2
Accommodate locals demands and needs.2
In what main ways has Ford changed its global structure to allow it to coordinate the
production and sale of its
In this globalisation era, global expansion is widely adopted by the businesses especially international firms such as Ford, Samsung and Starbucks. However, many firms experience downfalls
during their global expansion. The most common d