Dr. Syriac N D
The political and economic changes affecting global marketing
The connection between the economic level of a country and the
Marketings contribution to the growth and development of a
1. What is a business model? How does it differ from a business plan?
Business plan- The business plan provides the details of your business. It
takes the focus of the business model and builds upon it. It explains
the equipment and
MALAYSIAN PERCEPTIONS TOWARD PROTON CAR
Assoc. Prof. Dr. Idris bin Md.Noor
School of Business Innovation & Technopreneurship
Universiti Malaysia Perlis
Divendran Vijaya Lingam
YTI Distribution, Petaling Jaya.
Perusahaan Otomobil Nasional Berha
INTI International University
Persiaran Perdana BBN, Putra Nilai,
71800 Nilai, Negeri Sembilan, Malaysia.
: 12th & 13th Octo