Chapter 7 Post Purchase Process, Customer Satisfaction
and Consumer Loyalty
1. Post-purchase activities:
Once consumers have purchased a product, they undertake post-purchase
activities. These activities ideally result in satisfaction and loyalty.
Chapter 13 Household Structure and Consumption Behavior
1. What is household:
The household is the basic consumption unit for most consumer goods;
often family-based, made up of individuals living under the same roof.
Household designates a variety of d
Chapter 14 Group Influence and Communication
1. What is group and reference group:
Group: 2 or more individual who share a set of values/belief
and have certain implicitly/explicitly defined relationships
that make their behavior interdependent