INSTRUCTIONS TO STUDENTS
1. This assignment contains question that is set in English.
2. Answer in English.
3. Learners are to submit assignment only in MsWord (.docx) format unless specified otherwise.
Please refrain from converting text / phrases into p
Describe four characteristics of MNEs that are cause for concern among trade unions. What
recommendations would you make to mitigate their concerns. Do you find their concerns to be valid?
Trade unions attitudes towards MNCs and responses to their impact
Assessment task title: Assessment Task 1: Individual essay
Due Date: 4 April 2016, Monday before 5pm (Malaysia time).
Details of Task: In their article titled Strategy and Society:
The Link Between Competitive Advantage and Corporate
10 BICs Category Segmentation
10.1 BICs Brand Recognition
BIC is the # 1 recognized Writing Instrument Brand
in multiple Key Markets. And the logo of the brand recognition is that
10.2 BICs Organization for Consumer Stati