Chapter 11: Dealing with Competition
GENERAL CONCEPT QUESTIONS
1. Michael Porter has identified five forces that determine the intrinsic long-run
attractiveness of a market or market segment. Which of the following would NOT be
Show the macro and micro environmental factors which influence marketing
decisions in Tesco (AC 2.1).
Propose segmentation criteria to be used for products if Tesco enter in different
markets currently they are not operating (AC 2.2).
Choose a targetin
Ecostore Analysis 1
MARKETING ANALYSIS OF ECOSTORE
Ecostore Analysis 2
Marketing Analysis of Ecostore
Ecostore, a sustainable and ecofriendly household cleaning brand, is a New Zealand
The first step in the marketing research process is to _.
define the problem, the decision alternatives, and research
Your Answer: objectives
The last step in the marketing research process is to _.
present the findings