Not too easy. Not too difficult.
I am very interested in marketing, brand management, and consumer behaviour. Thus, I chose Brand management as my major in my last Bachelor year. I enjoyed the practicality and the content of the course and I learned a lot. It was also interactive so we had to do a lot with others and had a big showing of our marketing strategies for actual companies in a big event at our university,
The highlight was that we had to develop a marketing strategy which we then had to present for corporate leaders in a big event, and this was fun and full of experiences. I also learned a lot about the content of Brand management during the normal tutorials of the course.
Hours per week:
Advice for students:
Have a open mind and if you are interested in marketing and brand management, you will have a good time! But be prepared to work a lot.