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SBE EB2062 Brand Managemen

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    • Profile picture
    Jun 14, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I am very interested in marketing, brand management, and consumer behaviour. Thus, I chose Brand management as my major in my last Bachelor year. I enjoyed the practicality and the content of the course and I learned a lot. It was also interactive so we had to do a lot with others and had a big showing of our marketing strategies for actual companies in a big event at our university,

    Course highlights:

    The highlight was that we had to develop a marketing strategy which we then had to present for corporate leaders in a big event, and this was fun and full of experiences. I also learned a lot about the content of Brand management during the normal tutorials of the course.

    Hours per week:

    9-11 hours

    Advice for students:

    Have a open mind and if you are interested in marketing and brand management, you will have a good time! But be prepared to work a lot.

    • Fall 2015
    • Lisa Bruggen
    • Group Projects Great Discussions Requires Presentations

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