Task 3 PBL week 2 /Feb. 13, 2012
Problem statement: Which marketing strategy is to be used in order to enter a
-How to define target groups and segmentations?
Marketing targeting consists of evaluating each market segments attractive
As a chairperson, you want to work on the following two study goals during this PBL session:
Study goal 1:
Study goal 2:
Preparation of session
Within 24 hours, the minutes have been sent to all team members and
1. Free market economy
A market economy is an economy in which decisions regarding investment,
production and distribution are based on supply and demandand the prices
of goods and services are determined in a free price system. This is
How to deal with demographical changes?
While demographic change occurs slowly, marketers can begin to see
indicators of potential change(birth rate) by identifying small trends
that may suggest a larger shift over time. By paying close attention to
1.The market share in revenue and in volume should be
remaining the same. Because they are in a positive correlation.
2.a) 600/1000= 60%
c) 0.51/0.6=0.85 (lower than 1)