An Introduction to the Art of
Creating Integrated Media Experiences
Drew Davidson et al.
Library of Congress Control Number: 2010920994
This work is licensed under a
1. Define unknown terms on your own.
According to [Ind93]: Industrial Design is the use of both applied art and applied
science to improve the aesthetics, ergonomics, functionality, and/or usability of a
product, and it may also be used to
Core Issue: Ethics and Media
Problem Statement: To what extend does the code of conduct of media
professionals contribute to the limitations within the media landscape?
1. What do we understand about the meaning of code of conduct?
CBL CASE 3 MCTU2S
1. What are different cross-media types?
It makes sense to start with cross-media. Cross-media refers to
integrated experiences across multiple media, including the Internet,
video and film, broadcast and cable TV, mo
What is a guerilla campaign & teaser campaign?
According to Levinson, J. C. (2011). Guerrilla marketing remix: the best of
guerrilla marketing. Irvine: Jere L. Calmes. Guerrilla marketing: making
advertisement with using a low amount of mo
Problem Statement: How can Colonial Williamsburg integrate technology into their
existing concept in order to enhance their experience?
According to Gillett, B. (n.d.). The Challenges of New Media - AST Technical Authors.
AST Technical Authors - Sp