Its common for mainstream culture to modify symbols from cutting-edge subcultures for a larger
audience to consume. As this occurs, these cultural products undergo a process of co-optation,
where outsiders transf
The store environment also exerts a major influence: shopping is like a stage performance, with the
customer involved either as a member of the audience or as an active participant.
The quality of the performa
The extended family was once the most common family unit. It consisted of three generations living
together and often included not only the grandparents, but aunts, uncles and cousins.
The nuclear family, a mother
The perceptual process
The meaning of a stimulus is interpreted by the individual, who is influenced by their unique biases,
needs and experiences. These three stages of exposure (or sensation), attention and interpretation
1. Explain unobtrusive. In regard to observations. (H10)
This is an observational procedure which is onopvallend, its an indirect observation based
on physical traces.
2. Explain Control Variable
Variable that has effect on the Dependent Variable (DV), to
Chapter 6 Sampling Strategies
6.1 Unit of analysis
Unit of analysis
It describes the level at which the research is performed (uitgevoerd) and which objects are
researched. Thinking carefully about a studys unit of analysis is an important way of avoiding
Perspectives on the self
Collective self: a person derives his or her identify in large measure from a social group.
Mien-tzu: the reputation one achieves through success and ostentation.
The self-concept refers to the beliefs
Research into the loss of customer trust
27 October 2014
Alex de Vidal de St Germain
1. Executive summary.3
2.1 Background infor
Chapter 10 Observation
10.1 The use of observation
Two observational methods:
- Participant observation (10.3) used for qualitative studies. More flexible than the second
method / less structured. Used for studies with the objective to get insight into a
Chapter 2 The research process and proposal
2.1 The research process
- Discover the research dilemma
- Define the management dilemma
- Define the research questions
- Refine the research questions
- RESEARCH PROPOSAL
- RESEARCH DESIGN
- Design strategy (t
The power of attitudes
An attitude is a lasting, general evaluation of people (including oneself), objects, advertisements or
issues. Anything towards which one has an attitude is called an attitude object.
Chapter 7 Survey Research
7.1 Characteristics of the communication approach
Data-collection approach the choice depends on the types of information needed, the investigative
questions, and the data type (nominal, ordinal, interval or ratio). How the resea
Consumer as problem-solvers
A consumer purchase is a response to a problem.
Series of steps to make a decision of purchase: (1) problem recognition, (2) information search, (3)
evaluation of alternatives, and (4) product choic
Chapter 12 Experimentation
12.1 What is experimentation?
Causal methods why do events occur under some conditions and not under others?
Ex-post facto a researcher interviews respondents or observes the respondent. This method also
Chapter 13 Measurement and scales
13.1 The nature of measurement
To measure is to discover the extent, dimension, quantity or capacity of something, especially by
comparison with a standard. Measurement in research consists of assigning number to empirica
Descriptors are possibilities ( purpose, method of data collection, analysis and interpretation
of the results). Different views with focus groups. Case studies over time, 3 kinds of
intruments. (all the same as before makes a good study). Internal validi
Chapter 8 Secondary data and archival sources
8.1 Secondary data
Secondary data information or data that has already been collected and recorded by someone else,
usually for other purposes.
The advantage of secondary data
Saves time and money.
Data is o
Prepared for: Albert Heijn
Prepared by: Sietske Slump, Marlon Spaargaren, Ivar Slots
Proposal #: 2
Research Proposal Albert Heijn
TO BE COMPLETED
Research Proposal Albert Heijn
Table of Contents
Chapter 3 Literature review
3.1 Aims and objectives of a review
The review of the current literature is an essential part of every research project.
Scientific literature review serves the next purposes:
1. Establish the context of the problem by referenc
Chapter 9 Case studies, qualitative interviews and focus groups
9.1 Case studies
Case study objectives
Case study research:
- Is suitable for: explanatory, descriptive and exploratory research.
- An important research approach, often used in business scie
Culture and consumption
Culture is the prism through which people view products and try to make sense of their own and
other peoples consumer behaviour.
Co-optation, where original meanings are transformed and often trivializ
Behaviour learning theories
Learning refers to a relatively permanent change in behaviour which comes with experience. This
experience does not have to affect the learner directly: we can learn vicariously by observing events
Consumption activities provide both meaning and structure to the way we live.
Brand becoming ubiquitous signs of the importance of symbolic meanings in the marketplace.
Many people use the notion of the consumer society in ord
Chapter 1 The nature of business and management research
1.1 Why study research?
Business Research A systematic inquiery whose objective is to provide the information that will
allow managerial problems to be solved.
This includes reporting, descriptive,
Chapter 18 Hypothesis testing
Just as your understanding of scientific reasoning was an important foundation in the last two
chapters, recollection of the specific differences between induction and deduction is fundamental to
A reference group is an actual or imaginary individual or group conceived of having significant
relevance upon an individuals evaluations, aspirations, or behaviour. Reference groups influence
consumers in th
Chapter 4 Ethics in business research
4.1 What are research ethics?
Ethics the study of the right behavior and addresses the question of how to conduct research in a
moral and responsible way. You have to find a way to conduct your research in such a way
You see a picture and than if we apply semiotics to this ad, we could say that:
1 freshness and delicious = interpretant
Fragrance = object, apple = symbol, freshness and delicious = interpretant
Robijn = object, teddy bear = symbol, softness = interpreta
The motivation process: why ask why?
To understand motivation is to understand why consumers do what they do.
The goal of marketing is to satisfy consumers needs, but then it is first important to discover what
those needs are
Chapter 11 Content analysis and other qualitative approaches
Methods used in qualitative research:
- Case studies
- Qualitative interviews
The advantage of quality research is the possibility to combine various methods.