Goal of the sprint course
Basic knowledge to be able to
to do the assignment (and
being at the same level as the
What to do
Write a report in a group of 4 about filter
analysis, an entry strategy, how to do the
logistics, a quote/contr
What will we do?
General awareness building
Dimensions of national culture
Relating dimensions to business
What will you learn from
By being aware of cultural
differences, theories about culture
Another Milky Way - 20060613NRC
20020119VK World from the moon
Theres no such thing as national Marketing . . .
The Netherlands, between London and Copenhagen
The image of the Netherlands
Are we tolerant?
Or is it that we j
Sprint course - Minor
Hofstedes Cultural Dimensions
Trompenaars Cultural Dimensions
(Trompenaars Hampden Turner)
How hard can it be?
3.0 The problem
In this chapter you will find the problem definition, the research methodology and the
quality requirements for the research.
DutchBoxx is a large company, which sells cardboard products. They sell boxes and
EXAM 1 SPRINT COURSE MINOR INTERNATIONAL BUSINESS 2009
All of the following are high-income
the United Kingdom.
In which of the following countries would
you expect material lifestyles to be