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MKT 202 Quantitative Methods

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  • 35 terms

    Term:

    Students T-Test

    Definition:

    reveals probability that two sample measurement distributions differ due to random sampling errors alone (used for comparing two different sample dist of numerical data where the samples were subjected to the same measurement)

    • MKT 202 Final
    • 35 terms
    • Vocabulary for MKT 202 Final. Find, create, and access Statistics, MKT 202, Null hypothesis, researcher, Random Sampling Error, flashcards with Course Hero.
  • 46 terms

    Term:

    Categorical Data

    Definition:

    isn't numerical; describes the items in a group; sorts the sample into categories; two sub categories

    • MKT 202 Midterm
    • 46 terms
    • Vocabulary for MKT 202 Midterm. Find, create, and access Standard Deviation, MKT 202, Kurtosis, leptokurtic, Mesokurtic, flashcards with Course Hero.

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