Which action would increase the customer survey score?
The contribution margin seen by the production department is different from the one on the
income statement becaus
As current CEO, has brought her experience and vision to lead the Ferris team and
oversee all operations. She currently attends DePaul University, and will be
graduating in June 2013 with a Bachelors of Science in Accountancy. Previously, has
To Our Shareholders:
This year was by far the best year Ferris has ever had with tremendous growth in
ROE, market cap, and stock price. ROE increased from 14% to an industry high 21% at
year-end, and our market cap rose from $102 million to $150 million.
Promotion and Sales
We chose to delve deeper this year into our sales and promotion budget. Weve learned
that the more we tailor each specific segment more to their needs, we find are achieving
better results. For our traditional and low end products, we