specific blend of advertising, public relations, personal selling and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationshipsdefinition
Top Course Tags
Always Do the Reading
Great Intro to the Subject
Not too easy. Not too difficult.
It reaffirmed my decision to pursue my marketing major and career path. Professor Rocco does a wonderful job of presenting real-world scenarios and the application of marketing principles in the field. His passion and enthusiasm allow for an optimal learning environment.
The highlights were definitely the opportunities we were given to develop our personal insight on specific product markets. Another highlight that I gained the most insight from was the development of our team marketing plans. It provided a chance to demonstrate what we learned, apply our newly acquired skills, and present them to the class.
Hours per week:
Advice for students:
Make sure you read, then APPLY the information in the book and class materials. Also, participation always makes for a improved learning environment, and it is definitely encouraged. It is the perfect opportunity to learn about the marketing field and understanding its pertinence in the business world.