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MARKETING 555 Decisions in Marketing Management

  • Average Course Rating (from 2 Students)

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  • Top Course Tags

    Great Intro to the Subject

    Always Do the Reading

    Group Projects

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    • Profile picture
    Sep 21, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would certainly recommend this course because it provided a spin on the typical marketing with the four P's. It talked about modern marketing techniques and the professor provided many examples of different business' in his lectures.

    Course highlights:

    The highlights of the course were the professor's lectures and his use of examples. He had a really good way of integrating the material to modern day examples and events.

    Hours per week:

    3-5 hours

    Advice for students:

    I took this course over the summer (5 week course) and online, that's why I spent so much time per week. But it really wouldn't be that much for a quarter or semester class. Quizzes were straight out of the book and the final was on his lectures. If you paid attention and listened to the lectures you would be set.

    • Summer 2016
    • Dr.Baran
    • Great Intro to the Subject Always Do the Reading
    • Profile picture
    Dec 30, 2015
    | No strong feelings either way.

    Pretty easy, overall.

    Course Overview:

    This is a very basic marketing course that breaks down marketing concepts for non-professionals in a relatable way. For those already working in the marketing field, it was elementary and felt like busywork.

    Course highlights:

    The simulation is a lot of work, but does tie in the concepts being taught in class. The LifeTime Value lecture is an important concept for non-marketing student to grasp - as it will be discussed in the board room.

    Hours per week:

    6-8 hours

    Advice for students:

    It's required, so you have to take it. Professor Gallan was a pretty easy grader, but it takes more time than you think to complete the simulation.

    • Fall 2015
    • AndrewGallan
    • Yes
    • Great Intro to the Subject Group Projects Meetings Outside of Class

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