MKT * We aren't endorsed by this school
  • School:
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  • Professor:
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    Vermillion, Xu, N/A, Girju, Staff, Richard Rocco, Zak Protzman, Zafar Iqbal, TommyWhittler, Lall, Galka, Andy Clark
Number of courses:
22

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All Courses (22)

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MKT Documents

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MKT Flashcards

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  • 35 terms

    Term:

    Students T-Test

    Definition:

    reveals probability that two sample measurement distributions differ due to random sampling errors alone (used for comparing two different sample dist of numerical data where the samples were subjected to the same measurement)

    • MKT 202 Final
    • 35 terms
    • Vocabulary for MKT 202 Final. Find, create, and access Statistics, MKT 202, Null hypothesis, researcher, Random Sampling Error, flashcards with Course Hero.
  • 70 terms

    Term:

    Promotion Mix

    Definition:

    specific blend of advertising, public relations, personal selling and direct-marketing tools that the company uses to persuasively communicate customer value and build customer relationships

    • Principles of Marketing Quiz Ch.'s 10, 14, 15, 16
    • 70 terms
    • Vocabulary for Principles of Marketing Quiz Ch.'s 10, 14, 15, 16. Find, create, and access Marketing, Public Relations, Sales flashcards with Course Hero.
  • 46 terms

    Term:

    Categorical Data

    Definition:

    isn't numerical; describes the items in a group; sorts the sample into categories; two sub categories

    • MKT 202 Midterm
    • 46 terms
    • Vocabulary for MKT 202 Midterm. Find, create, and access Standard Deviation, MKT 202, Kurtosis, leptokurtic, Mesokurtic, flashcards with Course Hero.

MKT Courses with Advice

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