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Not too easy. Not too difficult.
Marketing is one of the cornerstones of business. It has taken many shapes and has evolved in many arenas which has included social media.
In this course students apply principles and strategies for marketing products and services to industrial, commercial and governmental entities. Topics that I found interesting were ways in which market information and product life cycle affect product and production design. Other key highlights included forecasting techniques, interdependencies between marketing and operations functions and selling skills.
Hours per week:
Advice for students:
Come into this course open minded and be ready to be transformed. With this course, it may inspire students to study Marketing as a degree program.