Pretty easy, overall.
I absolutely loved this class. It was very interesting and I enjoyed the professor as well. He was very involved with his students and there were great projects involved. Being able to come up with our own end project and learning about consumer behavior was very interesting to me.
This course was a learning experience and very adaptable. It allowed you to research several different markets and learn how to do that research as well. It allowed you to be able to look at different markets and segments and learn how each one reacts different to products and what to change based on their behavior.
Hours per week:
Advice for students:
Be prepared to do a lot of writing and research. I enjoy writing and research so this class was easy, interesting and I thoroughly enjoyed it. This professor allowed you to be creative and gave great feedback on your work. If you enjoy marketing field, this is an interesting class to learn about consumer behavior.