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BUSI 520 Strategic Marketing Management

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    • Profile picture
    Nov 08, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    When pursuing an education in business it is imperative to understand marketing. this course offers that understanding and how to imply aspects of strategic marketing to gain success. Marketing is crucial to the development and substance of a company. Therefore, this course is a must for understanding and implying to future careers.

    Course highlights:

    The highlight of this course for me was the group assignment. We basically took a successful product and was challenged with dissecting and understanding the methods of marketing used to promote the product. Observing the how the product was made to which market the product is highly in demand for.

    Hours per week:

    6-8 hours

    Advice for students:

    Just as any other course, the key study tip is to actually read the textbook material required. It will help you to gain an understanding of what the course is actually meant to teach you. Not only that, but pursuing a position in marketing for a business is not easy, therefore, really observe the products/companies that the text use as an example to help gain an understanding of marketing overall and how it can be implied to any company.

    • Fall 2016
    • Colleen James
    • Yes
    • Always Do the Reading Group Projects Great Discussions

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