New Media lecture
Wisdom of Bill Gates
Television is not _real_ life. In real life people actually have to leave the coffee
shop and go to jobs.
Life is not fair; get _used_ to it.
Be nice to nerds. Chances are you'll _end_ up working for one.
User Generated Video Lecture #2
User generated video is the _rage_ right nowNobody want to miss the boat
Tina Exharos VP MTV
Forces old media to _change_
User Generated Video Produces instant _rockstar_ status
Two _biology_ p
Steve Jobs & Apple: The Early Years
Adopted as a baby
Steve Jobs knew from an early age that he was adopted. Abandoned. Chosen. Special.
These concepts became part of who Jobs was and how he regarded himself. His closest
friends think that the knowledge t
A major player in the writing, arranging, or performing of numerous ad jingles was _Barry
To make people aware of a product To inform about quality, price, and availability of products
Ronald McDonald is born
Who was the 1st Ronald Mc
Best Movies Lecture
3 Indicators of Greatness
Success at _Box_ _Office_.
Success at _academy_ _awards_
American _film_ Institute Top Ranking
All-Time Top USA Box Office
# 35 Star Wars Episode II Attack of Clones
# 34 Iron Man II
# 33 The
February 25, 2014
Chapter 16 Reaction
Chapter 16 in the book Mass Media Revolution is all about working in the mass
media in the computer age. In the chapter, you learn all about employment trends in the
mass media. You also get
Part One: Computers Today
Good-bye desktops - Meet the _surface_ Computer!
According to the FBI
the 2nd most common crime, just after identity theft, is _laptop_ theft. Each year, 2 million
notebook computers are reported stolen.
Giants of Film Animation
He especially loved to _draw_.
Disney first _movie_ was a black and white recreation of the crucifixion and
resurrection of Jesus Christ.
He began to create The Alice Comedies He went bankrupt,
On the Train - Disney th
Week Two: Film
Pre-History of Film
A Bet Between Friends 1877, Eadweard Muybridge
Demonstrated galloping horse Cameras records galloping horse
Illusion of Motion
Motion Picture Definition: An individual image on strip of film when projected provides
HOLLYWOOD PARTY: HOW COMMUNINISM SEDUCED THE AMERICAN FILM
INDUSTRY IN THE 1930s AND 1940s.
Billingsley, Kenneth Lloyd. Rocklin, CA. Forum, 1998 365pp.
In his book, Hollywood Party, Billingsley examines one of the most emotionally charged topics
of the tw
Occurs in 4 different forms:
1. Product can be mentioned _verbally_.
2. Product can be _shown_.
3. Product can be used by a _character_.
4. Product can be _designed_ for a show.
Origins of Product Placement
1908- Jack Norwoth _wrote_ Tak
Radio - The 1st _national_ electronic mass medium
By the early 30s, Eddie Cantor had become the _highest rated_ star on radio.
Song If You Knew Susie Like I Know Susie
Cantor was the second most _recognizable_ person in America
COMS 101 COURSE SCHEDULE FOR SPRING 2016 SUBTERM B
JANUARY 18, 2016 MARCH 11, 2016
We encourage you to print this chart and to post it near your course materials. Consult it often so you will know how
best to stay on schedule. (See Late Assignment Policy