Methods of Physical Distribution in the supply chain
The method depends on (1) what is being shipped, (2) Weight of shipment,
(3) Speed of delivery required, (4) Cost of carrier, (5) Destination of
Motorized Carrier: Trucks, cars, va
Logistics within business
Logistics: consists of the acquisition, transportation, and storage of materials
from the point of origin to the point of consumption
Military Logistics: refers to the science of planning, organizing, and
Engineered for Tomorrow
What is the name of your company?
Watch-Tech. By infusing the two words together, we hope to bring the technologies of the 21st century to
the traditional wristwatch. We decided to name our company WatchTech be
Refers to the sourcing and finding reliable sources for products and services a
Using electronic data interchange (EDI), suppliers and businesses can
monitor the amount of resources as they are being used an
The 2 Cs of International Marketing
Consumers: Companies must know about the foreign target market before
they do business there
Canadian businesses should avoid Ethnocentrism
Ethnocentrism: is a belief that your own culture is the right way
4 Ps of International Marketing
Product: modifications must be made to adapt a foreign culture
Packaging weights: units must be converted
Packaging colours: some colours are more appealing or have special
meanings in different countries
Marketing: the sum total of all the activities involved in getting goods and
services from original producer to the ultimate consumer
Includes market research, product development, pricing, advertising,
What is Marketing?
What is a New Product?
Why do firms produce new products
Why do some ideas go bad?
Only about 5-10% of new products are truly new.
For example, these products are considered new in the industry, yet they are not