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Always Do the Reading
Not too easy. Not too difficult.
I recommend this course to anyone wanting to know more about how a business operates when marketing that is further than just advertising and commercials.
Upon taking this course, I knew nothing about marketing except what came to mind, which was commercials, newspaper ads, and advertising. However, marketing is more than that and this course really helped me to see that. Within this course I learned that we must scope out the competition in order to gain knowledge and a better understand of where we can strengthen a company. This is where the SWOT analysis comes into play. SWOT stands for strengthens, weaknesses, opportunities and threats. My take on this is that we must take the weaknesses of our competitors, turn them into opportunities to strengthen our own weaknesses, and become a threat to competitors now and those of the future. All in all, this course gave me a further insight on how marketing managers are the brain of the operation that help keep a company afloat business through the different marketing strategies they implement.
Hours per week:
Advice for students:
I would strongly suggest to read the material, ask questions upfront when you have them, conduct your own research outside of what is required, and challenge yourself because this is what will help you get the most out of this course. What I mean by challenge yourself is to branch out from your comfort zone when picking a topic for your portfolio project. This will open up an opportunity for you to learn something new and venture on strengthening who you are as an individual. It is easy to be comfortable but hard to step into something new, however, it is so worth it in the end.