Chapter 4- The Scope of Advertising
1) DDB Worldwide- http:/www.ddb.com
a. What is the focus of the agencys work (e.g., consumer, business-to-business, ethnic,
The focus of the agencys work is the consumer.
b. What is the sc
Chapter Four: Case 4-1 Damianov Press
1) What are some of the challenges that Damianov Press is facing in its new business?
Damianov Press is facing challenges in the economic collapse after the fall of
Communism. They are also dealing with
1) What risks does an insurance company assume when a loss occurs, and what risks does
it not assume?
An insurance company assumes normal hazards, insurable risk, and hazards such as fire.
The insurance company will not cover
Chapter 2 Discussion Questions
1) What is the chief function of the courts?
The chief functions of the courts is to declare and apply judicial precedents, and interrupt
and apply the law from any source (including statues and constitutions)
Chapter 6 and 7 Assignments
Chapter 6- Case #2
Knowing of a building project that required boilers, H. B. Smith, a boiler
manufacturer, sent a quote for the boilers to Hazelton Manufacturing Co. Although
Smith gave a retail price in some oth