Why does Procter & Gamble focus on partnering with its customers rather
than simply selling its products to them?
The idea here is to nail down the conceptual underpinnings of the Customer Business Development
approach. The customers help them develop th
Ilunga Alain Kanyinda
An accountant is a practitioner of accounting or accountancy, which is the measurement, disclosure or
provision of assurance about financial information that helps managers, investors, tax authorities and
others make dec
I choose to talk about these two brands; first the Healthy Choice Spicy Caribbean
Chicken which appears to be the psychographic segmentation and secondly the True
Citrus True Lemon when talking about the behavioral segmentation.
Healthy Choice is the name
Walmart develops unique creative strategies to reach thousands of target markets
around the world, delving deep into comprehensive research and collaborating with its
industry to reach more people, more inventively and more effectively. Walmart is a
Company and Marketing
Partnering to Build Customer
Engagement, Value and
Explain company strategic planning
Discuss business portfolios and how to develop
Explain marketings role in strate
Analyzing the Marketing
The Companys Marketing
Marketing Environment: the actors and forces outside marketing
that affect marketing managements ability to build and maintain
successful relationships with customers.
Marketing: Creating and Capturing
Define marketing and outline the steps in the marketing
Explain the importance of understanding the marketplace and
Discuss the elements of a customer-dr
Creating Value for Target Customers
Customer-Driven Marketing Strategy
The Marketing Process
Designing a customer driven marketing strategy
Market segmentation: process companies use to
Business Markets and
Business Buying Behavior
Business buyer behavior: buying behavior of businesses that buy
goods and services for use in producing other products and
Business buying process: process where business
Managing Marketing Information
to Gain Customer Insights
Marketing Information and
Customer Insights: fresh and deep insights into customers
needs and wants
Difficult to obtain; Not obvious; Customers unsure
Not more, but
Consumer Markets and
Consumer Buyer Behavior
Model of Consumer Behavior
Consumer buyer behavior: the buying behavior of final
consumers, purchasing for personal consumption
Consumer market: all individuals / households that buy
goods / servic
Running head: WRITTEN ASSIGNMENT
If you are from the Chicago land area, you more than likely are familiar with Portillos.
Portillos is an American restaurant chain that serves Chicago styled food to over 30 locations in
Illinois. The type of f
Starbucks Coffee Company
To launch a couple of Starbucks
stores in some of the major hotels
along the costal line of Israel.
More specifically in Tel-Aviv, Israel.
In 2001, Starbucks failed to operate
six stores in Israel. Expl
Starbucks Project Outline Rough Draft
Slide 1- enrich peoples lives and we want to do this little by little and now its Tel Aviv
Number one choice for coffee for tourists and natives in Tel Aviv, Israel.
Penetrate the tourist areas and have locati
Hewlett-Packard Company (HP) is a provider of products, technologies, software,
solutions and services to individual consumers, small- and medium-sized businesses and large
enterprises, including customers in the gove
Chapter 2 Case Questions:
1. What of the sales force structures described in the text best describes HPS
HPs sales force structure is most similar to the product sales force structure. Since Hurds
changes have taken place, salespeople specializ
Marketing 2210, Fall 2012
Microsoft Sees a New Image of Itself in Windows 8, Ashlee Vance
Business Week, October 25, 2012
Marketing, Product, and New Product Development
The focus of this article is the release of Microsofts Windows 8 and
HP Project Notes
Industry & Competition
HP is in the Diversified Computer System industry, according to Yahoo! Finance.
Hewlett-Packard Company and its subsidiaries provide products, technologies,
software, solutions, and services to individual
Chapter 1 outline for Marketing
Lesson 1: What is Marketing?
We will begin by unpacking what we mean by marketing and why it is more effective when
focusing on the consumer. By looking at the case of Amazon.com, the world's
leading online retailer, we wil
Chapter 2 marketing
Strategic planning: the process of developing and maintaining a strategic fit between the
organizations goals and capabilities and its changing marketing opportunities
1. Define companys overall purpose and mission
2. Set compa
1. Discuss the two important factors a marketing manager must consider when developing a
marketing strategy, and describe how the manager goes about answering these questions?
Offer and support an example of a company that has followed this process.
1. What is the classical view of management's social responsibility?
a. To create specific environment in work place
b. To maximise profits
c. To protect and improve society's welfare
d. All of the above
ANSWER: b. To maximise profits
2. What does the soc
_ refers to the code of moral principles and values that govern behaviors with respect to
what is right and wrong.
Ethics deals with
values that are a part of corporate culture and shapes decisions
concerning social responsibility with res
PROJECT ASSIGMENT # 2
Segments and summarization
The word urban itself explains that this area is busy, active and associative. It satisfies the
need and desires perfectly. The national averages measurements are at the pe
Levels of Products
It gives the accurate observation about the real picture of the dog health and fitness.
Its can make connection with the smartphone and data share with a veterinarian.
Ability to handle the issue of dog before really i
Deficient products have neither immediate
appeal nor long-run benefits.
Pleasing products are products that give high
immediate satisfaction but may hurt consumers in
the long run.
Salutary products are products that have low
immediate appeal but may bene
Candy, laundry detergent, and magazines are all examples of _
products, which are consumer products and services that customers
usually buy frequently, immediately, and with minimal comparison and
_ are industrial products that
The length of a channel is indicated by the number of _.
Which channel partners in a company's supply chain are upstream from a
manufacturer or producer?
Big food, drug, and discount retailers, such as Safeway, Walgreens, and