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COMD Documents

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COMD Flashcards

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  • 19 terms

    Term:

    Which of the following is not something you need to know to be able to judge whether you can reliably use existing research?

    Definition:

    the software program used to analyze the data

    • Chapters 3&4
    • 19 terms
    • Vocabulary for Chapters 3&4. Find, create, and access Public Relations, Media Relations, self-orientation concept, flashcards with Course Hero.
  • 11 terms

    Term:

    Public relations does not create the corporate image or reputation, it __________ the policies, statements and activities which quality an organization for its reputation.

    Definition:

    Interprets and advocates

    • Chapter 1&2
    • 11 terms
    • Vocabulary for Chapter 1&2. Find, create, and access Public Relations, Media Relations, Ivy Lee, flashcards with Course Hero.

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