Part One CHAPTER 2
1. Demographics: Studies that divide broad groups of consumers into smaller, more
homogeneous target segments; the variables include population distribution, age,
sec, family life cycle, race, religion, nationality, education
Part One CHAPTER 1
1. Adaptation- Designs that have all the dominant features of the styles that inspired
them but do not claim to be exact copies.
2. Classic- A style or design that satisfies a basic need and remains in general
1. Anchor: A design from a previous season reworked in a different color of fabric.
2. Apparel Contractor: A producer whose sole function is to supply sewing services to the
industry, here it is sometimes called an outside shop.
1. Bridge Jewelry: Merchandise ranging from costume to fine jewelry in price, materials,
and newness of styling.
2. Carat: A measure of weight of precious stones equal to 200 milligrams or 1/142 of an
3. Costume or Fashion Jewe
1. category buying or classification buying: A practice whereby a chain store buyer located
in a central buying office is usually assigned to purchase only a specific category or
classification of merchandise instead of buying all ca
1. bootleg goods: Quality products made by the same manufacturer that produces the
genuine branded products; these are sold to the black market.
2. Boutique: A shop associated with few-of-a-kind merchandise, generally of very new and
1. Advertising: The paid use of space or time in any medium. This includes newspapers,
magazines, direct-mail pieces, shopping news bulletins, theater programs, catalogs,
business cards, billboards, radio, TV, and the Internet.
Part Two CHAPTER 5
1. Brand Names: A word, name, symbol, etc., especially one legally registered as a
trademark, used by a manufacturer or merchant to identify its products
distinctively from others of the same type and usually prominently disp
1. Activewear: The sector of sportswear that includes casual attire worn for sports such as
running, jogging, tennis, and racquetball.
2. Custom-made: Clothing fitted specifically to the wearer.
3. Price Zones: A series of somewhat co
1. The consumers are the ones that ultimately decide if a style will be fashionable or
not because they are the ones that reject or accept styles that are offered.
2. Some styles that are